OMD FWD w/c 1st February
Pinterest rumoured to be launching Video advertising, GM buys a ride sharing company, everybody’s buying on Mobile, Kids spending more time online than watching TV and prepare to play with a Hologram whilst taking a break…Share what you find interesting #OMDFWD
HEADLINES
- Pinterest may be launching Video advertising
- Prepare to be asked why you didn’t ‘LOVE’ a Facebook status update. Facebook adding emoji emoticons to the ‘like’ button
- After a $500m investment in Lyft, General Motors acquires Sidecar, another ride-sharing company
INSIGHTS
- UK leads Western markets with 64.5% of Retail Traffic coming from Mobile in 2015. Interestingly, High St brands, rather than online only retailers, are getting the most traffic
- For the first time, Children are spending more time socialising and viewing content online than watching TV
- 5m Google Cardboard viewers shipped. 25m cardboard apps downloaded. Get your cardboard stats here
COOL
- Marvel incorporating emoji’s into their Above the Line marketing for Deadpool
- Prepare to be transported to many more galaxies far, far away. The ILMxLab expects to make loads more VR experiences for Star Wars and other films
- Kit Kat turns packaging into Holograms
DEEP READS
- How Instagram is facilitating a new language for Teens and Tweens
- The big App trends from 2015 from the Guardian
- How Facebook and Twitter help in the searches for Missing children
And finally….prepare to see a drastic increase in the sale of home popcorn…maybe…
Have a great week!