Tag: Forrester

OMD FWD w/c Sept 19th

Until now Amazon has only sold its voice-controlled devices in the US. However, they have confirmed its virtual assistant Echo speakers are heading to the UK, Germany and Austria. The machines can answer questions, control other internet-connected devices, build shopping lists and link to dozens of third-party services including Spotify and Uber. Experts say they appeal to early adopters’ sense of curiosity but tend to be harder to sell to others, potentially due to the raised concerns about the use of listening technology. With an estimated five million speakers already sold and Google working on their own artificial-intelligence-powered speaker to be launched later this year, it appears the mass market is finally ready to bring such technology into the home. Currently the most common smart home device is the thermostat, so we’re excited to see how this product develops.

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OMD FWD w/c Sept 12th

The annual tech and innovation fest, Dmexco gets under way in Cologne this week. This year’s tantalising premise is that, “Digital is everything — not every thing is digital.” Why? Because digital marketing is about to get personal, according to OMD Europe global account director, Steve Blakeman. OMD Germany will be hosting a rather grand presence this year with a stand in the main exhibition area (Hall 7 B-041), which will showcase OMD alongside other OMG agencies. Mainardo de Nardis, our Global OMD CEO, will be taking to the main stage to discuss the changing marketing agency landscape at 11:45 am GMT on September 15th, 2016 which you can livestream. Earlier that morning, Blake Cuthbert will be taking part in the Mediatel breakfast panel where experts will discuss expanding the reach and delivering new customers with digital advertising. Don’t worry if you won’t be able to make it to the event, we will be bringing you live updates across our @OMD_EMEA social accounts.

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As ever, share what you spot using #OMDFWD


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