Tag: Facebook

Pinterest rumoured to be launching Video advertising, GM buys a ride sharing company, everybody’s buying on Mobile, Kids spending more time online than watching TV and prepare to play with a Hologram whilst taking a break…Share what you find interesting #OMDFWD

HEADLINES

• Pinterest may be launching Video advertising
• Prepare to be asked why you didn’t ‘LOVE’ a Facebook status update.  Facebook adding emoji emoticons to the ‘like’ button
• After a $500m investment in Lyft, General Motors acquires Sidecar, another ride-sharing company

 INSIGHTS

• UK leads Western markets with 64.5% of Retail Traffic coming from Mobile in 2015.  Interestingly, High St brands, rather than online only retailers, are getting the most traffic
• For the first time, Children are spending more time socialising and viewing content online than watching TV
• 5m Google Cardboard viewers shipped.  25m cardboard apps downloaded. Get your cardboard stats here

 COOL

• Marvel incorporating emoji’s into their Above the Line marketing for Deadpool
• Prepare to be transported to many more galaxies far, far away.  The ILMxLab expects to make loads more VR experiences for Star Wars and other films
• Kit Kat turns packaging into Holograms

DEEP READS

• How Instagram is facilitating a new language for Teens and Tweens
• The big App trends from 2015 from the Guardian
• How Facebook and Twitter help in the searches for Missing children

And finally….prepare to see a drastic increase in the sale of home popcorn…maybe…

Have a great week!

As the East Coast thaws from the worst blizzards on record, we warm up with 3D knitwear, a virtual walk around the Guggenheim and the buzz around VPAs.

As ever, share anything interesting you spot with #OMDFWD

HEADLINES

• Facebook are set to launch 3D touch functionality to its Timeline, taking advantage of the iPhone 6 & 6s ‘peek and pop’ offering.
• Google dominates the financial news for many reasons this week including a $1 billion pay out to Apple.
• Twitter follows YouTube’s ad format success by introducing a 30” skippable pre roll.

 INSIGHTS

• Twitter UK’s view of the most engaging campaigns on their platform in 2016.  Great to see a raft of our group clients in there.
• How the internet has changed how we deal with grief.
• Cost may be a barrier to mass adoption of the Internet of Things.

COOL

• Hot on the heels from last weeks personalised shoes, you can now 3D print your own.
• Jaguar pushes the boundaries of VR with a high octane, brilliant ‘actual reality’ experience.
• Become a desktop DJ with in browser sampling app Sampulator.

• Take a break from the snow with a cultural  stroll around  New York’s  Guggenheim Museum in the latest Streetview release from Google Cultural Institute.

DEEP READS

• Is automated nostalgia an unwelcome addition? Facebook Memories can unearth the good and the bad of the past.
• We can never get enough trends.  Here is Trendwatching’s take on what to watch out for in 2016.
• Is this the year of the VPA?

With the start of the year seeing the annual CES event bring many of the big tech providers together, we saw some less likely candidates take the main stage as our world continues to change. Share anything interesting you spot with #OMDFWD

HEADLINES

• Oculus Rift goes on pre-order for £499 in the UK & $599 in the US, shipping set for March 28^th, with the founder suggesting pre-orders are exceeding expectations
• Apple Music reportedly reaches 10 million paid subscribers in 6 months
• Instagram adds curated content for live events
• The founder of Vine has created a new social app which allows you to share doodles and GIFs, Peach
• Apple buys emotion-reading AI company Emotient

 INSIGHTS

• 10 hidden tricks to get the most out of Facebook Messenger
• 7 must know content marketing trends for 2016
• 14 social media experts tell us what to expect in 2016 after 2015 saw new platforms rise and established ones continue to develop and grow

 COOL

• Need some help sticking to your New Year healthy eating plan? Use this magical gadget to reveal your foods nutritional value or track the contents of your fridge with the latest announcement from Samsung
• After what is said to be the biggest weekend for holiday bookings, consumers will be pleased to hear you can now track how much the sun is effecting you
• Need help with parking, FordPass app helps you find parking spots, you don’t need to drive a Ford car to use the app, set to realise later in 2016

DEEP READS

• Learn all about what Google are gearing up for in 2016
• As media buying gets harder in 2016, marketers & agencies need to grasp tools & tech to keep up with media according to Accenture
• Round up of the best of CES 2016
• A good article exploring 3 key issues which VR technology faces

Welcome to the first OMD FWD of 2016, your weekly fix of future gazing stories from the world of tech, innovation and the digital space. This week Pinterest entices users to purchase by tracking price drops on pinned items, McDonald’s unveils a short film scripted and directed by over 3 million consumers and The Harvard Business Review advises on how data can be better used to tell brand stories. Read, learn and share away…!

HEADLINES

• Facebook has finished the year with a flurry, testing interest specific feeds, opening live-streaming to verified pages, and is rumoured to be is trialling a Local Service directory
• Google is building a personal assistant to take on Facebook M
• Pinterest has launched a new way to track price drops on your pinned items

 INSIGHTS

• Here are some of the top mobile predictions for the coming year, and 14 mobile marketing tips for 2016
• These are the next hot digital playgrounds for brands in 2016
• The great unbundling debate: Should a brand have one app that does everything or have multiple apps that do one thing well?

 COOL

• How the BBC used Artificial Intelligence to investigate new audiences for Sherlock
• McDonald’s have unveiled a crowdsourced short film handing over the ideas script, directing to over 3 million contributors
• Planning on taking a vacation in 2016? Try Esplorio, a new app that seamlessly tracks and records your travels

DEEP READS

• Keep up with the cutting edge: Tech that will change your life in 2016
• Top tips in this article on how you can use data to inform content marketing and tell better stories
• The founder of Periscope offers thoughts on what brands can expect from live-streaming in 2016

Please do share any interesting stories using the hashtag #OMDFWD