Tag: Facebook
⚠️WARNING DATA BREACH⚠️There has been a lot of news surrounding the increased concerns behind tech platforms’ use of data. The recent Netflix documentary ‘The Great Hack’ is bringing this into the spotlight even more.
As a response to the increasing scrutiny, tech platforms have been making moves to put the power back into the hands of the users and creators. Facebook have finally allowed users to turn off data gathering from outside websites and apps. Meanwhile, YouTube changed their copyright enforcement policies around music, meaning creators no longer have to claim music rights for their videos.
Bad news for the music industry and data miners, but power to the people!
Disrupt to sell? Retailer Kohl’s connects with Instagram to help bring Insta-famous brands into its stores.
Find out why Vimeo is thriving as the anti-YouTube and what the CEO’s plans are for the future
How Google’s AI Lab have created a real hand tracking algorithm that could transform sign language forever.
Coming soon… Facebook’s new cinema ad format set to increase buzz around studio releases.
6,5,4,3,2,1… Twitter launches a viewable ad bid which only charges brands for videos viewed for at least six seconds.
Google host the second Stadia Connect live event at Gamescom showcasing exciting partner developments.
Can you co-exist with robots? Reports show that by 2022 more than 54% of employees will require upskilling or training in order to compete.
Not a snap decision! A Snapchat business report shows that 59% of users are more likely to consider multiple vehicles in their buyer journey.
From Netflix recommendations to the rise of voice assistants, AI is increasingly finding its way into our daily lives. Just yesterday, Nike announced that they are buying an AI startup to predict what consumers want. You can’t deny AI is everywhere.
How do we accept, understand and trust AI in our day to day lives? Look no further than our very own Retail Revolution research study, which this week was featured in Business Insider series How AI Is Changing Everything.
The Tik Tok takeover continues! By partnering with Giphy, fans of both can now import stickers and create memes.
Are third party schedulers a thing of the past? Instagram rolls out their very own post creator studio.
Alexa, close your ears… Amazon are now giving users the option to opt out of human review of their voice recordings.
Social media marketers rejoice as Snapchat’s new tool makes it easier to create vertical video assets.
Pin, pin, pin. Shop, shop, shop! The number of retail products on Pinterest was up by 50% in Q2 of 2019.
This report of high-subscriber YouTube channels finds that children’s content received more views than other videos!
The 4 giants unite in their goal to simplify data migration between platforms, as Apple joins Google, Facebook and Twitter in The Data Transfer Project.
Introducing WhatsApp Pay! Messenger services plans to make sending money between their 400 million active users as easy as sending a voice note.
From Netflix recommendations to the rise of voice assistants, AI is increasingly finding its way into our daily lives. Just yesterday, Nike announced that they are buying an AI startup to predict what consumers want. You can’t deny AI is everywhere.
How do we accept, understand and trust AI in our day to day lives? Look no further than our very own Retail Revolution research study, which this week was featured in Business Insider series How AI Is Changing Everything.
The Tik Tok takeover continues! By partnering with Giphy, fans of both can now import stickers and create memes.
Are third party schedulers a thing of the past? Instagram rolls out their very own post creator studio.
Alexa, close your ears… Amazon are now giving users the option to opt out of human review of their voice recordings.
Social media marketers rejoice as Snapchat’s new tool makes it easier to create vertical video assets.
Pin, pin, pin. Shop, shop, shop! The number of retail products on Pinterest was up by 50% in Q2 of 2019.
This report of high-subscriber YouTube channels finds that children’s content received more views than other videos!
The 4 giants unite in their goal to simplify data migration between platforms, as Apple joins Google, Facebook and Twitter in The Data Transfer Project.
Introducing WhatsApp Pay! Messenger services plans to make sending money between their 400 million active users as easy as sending a voice note.
As we mentioned last week, Instagram are alleviating the pressures that ‘likes’ place on users by hiding public like counts. Now it has been reported that young users are finding a way around it by switching to business accounts in order to access more audience data. The saga continues…
Howzat! The oldest rivalry in cricket between England and Australia starts today. Will streaming and social media help lead the Ashes to a similar commercial success as this summer’s Cricket World Cup?
Dazed is the latest publisher to experiment with TikTok to connect people with their content and tap into new audiences.
Next up on Facebook and Instagram’s social policy roll-out is their plan to tighten rules on alcohol and tobacco advertising.
Mejores decisiones, más rápido…Duolingo partners with Twitch to help users learn languages better and faster.
Contrary to popular belief, not everyone wants to block ads. Ad blocking growth is slowing down, but not going away…
It is revealed that 2 million 12-15 year-old Instagram users currently have personal data publicly listed on the platform.
Everyone wants to be an Influencer… Check out the key takeaways from the 10th annual VidCon.
Twitter is trending! User surge means the network saw a profit of $37m in the second quarter.
Amazon extends Prime Sale day by 48 hours exceeding Black Friday and Cyber Monday sales combined.
As we mentioned last week, Instagram are alleviating the pressures that ‘likes’ place on users by hiding public like counts. Now it has been reported that young users are finding a way around it by switching to business accounts in order to access more audience data. The saga continues…
Howzat! The oldest rivalry in cricket between England and Australia starts today. Will streaming and social media help lead the Ashes to a similar commercial success as this summer’s Cricket World Cup?
Dazed is the latest publisher to experiment with TikTok to connect people with their content and tap into new audiences.
Next up on Facebook and Instagram’s social policy roll-out is their plan to tighten rules on alcohol and tobacco advertising.
Mejores decisiones, más rápido…Duolingo partners with Twitch to help users learn languages better and faster.
Contrary to popular belief, not everyone wants to block ads. Ad blocking growth is slowing down, but not going away…
It is revealed that 2 million 12-15 year-old Instagram users currently have personal data publicly listed on the platform.
Everyone wants to be an Influencer… Check out the key takeaways from the 10th annual VidCon.
Twitter is trending! User surge means the network saw a profit of $37m in the second quarter.
Amazon extends Prime Sale day by 48 hours exceeding Black Friday and Cyber Monday sales combined.
According to Cisco, video will make up 80% of consumer online traffic by the end of 2019.
But how long are they watching for?
Over the last 2 years we have seen video embed itself as the social format of choice, with the rise of Stories, .gifs and new channels such as IGTV and TikTok cementing the moving image’s place in the social content sphere.
We’ve been told as marketers that attention spans are waning and the race to the shortest video content possible is the race to run. Whilst this may hold true in certain circumstances (such as the most effective YouTube bumpers staying at 6 seconds or fewer), we think this is the year set to see the return of longer-form video pieces capturing attention spans and bringing worthwhile ROI.
Why?
A number of reasons – the nature of marketing content is shifting (for instance, more and more sponsored Influencer content is being consumed, which naturally takes longer to engage with), and as production values improve/quality becomes cheaper, captivating video content can last longer for the same budget. It’s proven that if you can capture attention spans for longer, the sales uplift of those who engage is greater. Basically, it’s worth the investment in your production to ensure your audience invest their time.
In fact, 64% of consumers said video content from Facebook has influenced a recent purchase decision. That’s almost on a par with real-life friend recommendations.
So, what’s the key to ensuring audiences engage with your video content? As distribution sophisticates at pace, through pre-planning to understanding the audience, use case and context with which they will engage with your content is paramount. Video is here to stay, but in a million different forms, and understanding how to effectively service many consumer needs with one content production will ensure you stay on the front foot.
According to Cisco, video will make up 80% of consumer online traffic by the end of 2019.
But how long are they watching for?
Over the last 2 years we have seen video embed itself as the social format of choice, with the rise of Stories, .gifs and new channels such as IGTV and TikTok cementing the moving image’s place in the social content sphere.
We’ve been told as marketers that attention spans are waning and the race to the shortest video content possible is the race to run. Whilst this may hold true in certain circumstances (such as the most effective YouTube bumpers staying at 6 seconds or fewer), we think this is the year set to see the return of longer-form video pieces capturing attention spans and bringing worthwhile ROI.
Why?
A number of reasons – the nature of marketing content is shifting (for instance, more and more sponsored Influencer content is being consumed, which naturally takes longer to engage with), and as production values improve/quality becomes cheaper, captivating video content can last longer for the same budget. It’s proven that if you can capture attention spans for longer, the sales uplift of those who engage is greater. Basically, it’s worth the investment in your production to ensure your audience invest their time.
In fact, 64% of consumers said video content from Facebook has influenced a recent purchase decision. That’s almost on a par with real-life friend recommendations.
So, what’s the key to ensuring audiences engage with your video content? As distribution sophisticates at pace, through pre-planning to understanding the audience, use case and context with which they will engage with your content is paramount. Video is here to stay, but in a million different forms, and understanding how to effectively service many consumer needs with one content production will ensure you stay on the front foot.
Hello and welcome to your weekly FWD.
The rise of influencer marketing is causing waves as more and more fantasy-like posts surface which have generated comments calling Instagram ‘a ridiculous lie factory made to make us all feel inadequate’. The public are becoming attuned to paid posts, unrealistic images and the ‘highlight reel’ that is often the only visible representation of one’s life. In line with this, UK broadcasters are urging the government to create a social media watchdog to strengthen oversight of social media companies. The response? Yes, we know.
In the tech space, excitement is building over Apple’s impending product announcement on the 12th of September in Cupertino. The rumour mill is churning out speculation on whether the home button is being superseded with OLED screens, and if the iWatch will at last, be round.
HEADLINES
INSIGHTS
COOL
DEEP READS
Please feel free to pass OMD FWD onto your colleagues, clients and friends – they can subscribe here at any time and watch Wednesday’s get better! #OMDFWD
Hello and welcome to your weekly FWD.
At the centre of attention and creating (over) hype this week was the ‘weirdest event in internet history’ – the battle of the YouTubers, KSI and Logan Paul. Although, no one should be surprised that it was hijacked by pirates on Twitch. With YouTube charging $10USD to tune into the match, Twitch brought the game to the masses and indeed, ashore.
Advertising regulation was also full on, with Facebook removing 5,000 ad targeting options in a bid to prevent discrimination. “While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.” YouTube are also jumping on board with more non-skippable ads offered to advertisers. With more on the market being directed at larger catchments, how does this impact targeted marketing and segmented audiences?
HEADLINES
INSIGHTS
COOL
DEEP READS
Please feel free to pass OMD FWD onto your colleagues, clients and friends – they can subscribe here at any time and watch Wednesday’s get better! #OMDFWD
Hello and welcome to your weekly FWD.
You may be spending less time watching television and more time on your device, but that won’t shield you from the latest onslaught of advertising content being pushed online. Amazon is testing video ads in mobile search results. Ads are shown below the fold in search results and will either drive shoppers a product page, directly to an Amazon Store or to a custom landing page. Your Netflix nights may also see an unwelcome visitor in the form of promos in between episodes. How many videos in one sitting is too many?
Time to get a little more savvy on social media as the Competition and Markets Authority (CMA) is clamping down on how influencers declare their paid sponsorships. Gone are the days where someone’s affinities are purely personal. Finally, for a critical look into the aesthetics of Instagram set-ups, one user places posts side-by-side to prove that no one is completely unique. Time to opt out of ads and buy into originality.
HEADLINES
INSIGHTS
- The new instalment in the IPA’s AI Radar series looks at public attitudes to AI in the workplace
- Are ‘dumb phone’ sales rising because users want a break from always-on connectivity?
- Smartphones account for 62% of time spent online in the UK, according to UKOM’s Digital Market Overview
COOL
DEEP READS
Please feel free to pass OMD FWD onto your colleagues, clients and friends – they can subscribe here at any time and watch Wednesday’s get better! #OMDFWD