As part of their regional development programme, OMD EMEA is joining forces with Facebook to launch a bespoke e-learning initiative.
OMD is the first agency to launch an initiative at such scale, placing an importance on inspiring teams as to how to fully leverage Facebook’s growing product portfolio to drive greater results for their clients. This initiative is part of OMD’s Pivot strategy across the region which is focused on moving the company from a reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for their clients. To drive further product integration and usage OMD will select 45 participants from the programme who will become Blueprint Agency Ambassadors ensuring all new product opportunities are then cascaded through OMD in real time.
The OMD Facebook Challenge is a custom learning path within Facebook Blueprint, offering three levels of product immersion. The two–month competition kicks off in May for all 6,500 OMD employees from across EMEA. With over six hours of learning across three levels, the programme will accelerate OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both regionally and locally.
The bespoke programme, developed by Paul Coleman, Chief Collaboration Officer, and Alice Monfort, Team Development Director at OMD EMEA, with Christian Kimberley-Bowen, Agency Development Lead EMEA, Facebook, is part of Nikki Mendonça’s digital integration drive across the region. Mendonça said: “As the Facebook opportunity continues to grow it is critically important that all our teams fully leverage their extensive product and platform portfolio. The offering is rapidly expanding from a social marketing opportunity to a mass immersive broadcast platform with mobile commerce now becoming a reality. This is truncating the so called purchase funnel quite dramatically with awareness to purchase happening in just 30 seconds. For some of our clients, fully optimising these platforms is becoming a mandatory marketing requirement”.
Nicola Mendelsohn, VP EMEA, Facebook commented: “As the digital landscape evolves, so do we and it’s important we keep our agency partners up to speed on our products and services. OMD continue to be one of our strongest partners and supporting the development of their EMEA agency talent is key to our partnership. We are excited to introduce the OMD Facebook Challenge at such scale within Facebook Blueprint and to launch the Blueprint Agency Ambassador program with OMD across the region”.
To find out more about The OMD Facebook Challenge please contact [email protected]