Tag: emojis

Hello and welcome to your weekly FWD. This week, you can find what you may have missed from Mobile World Congress 2018, including a plan to launch 4G on the moon and the promise of a faster future with 5G. Believe it or not though, MWC is about more than just phones – check out these five emerging technologies from the conference!

In celebration of the Oscars on Sunday, Twitter shared the Best Picture nominees told through the emojis that are most used in tweets about them. During the ceremony, Twitter also launched their #HereWeAre campaign vowing to do more for women.

Next up is SXSW! Stay tuned for more updates on the OMD Worldwide and EMEA social channels…

HEADLINES

• All of the announcements from Mobile World Congress 2018 as well as five technologies that show MWC is about more than just phones
• Eagle eyed coders have found voice and video calling codes in Instagram, is the app readying for an update? It could be all change as Facebook looks at adding in voice status updates, get ready for ‘micropodcasting’
• Publishers can take one thing off their list of worries as Facebook drops plans for a second newsfeed
• Busy week for Twitter as they launch their latest campaign in which they promise to do more for women #HereWeAre. Jack Dorsey makes a public call for ideas on how to increase its ‘health’ and release Bookmarks to all users

INSIGHTS

• UKOM data shows Facebook now reaches over 90% of online over 55s although Snapchat and Instagram overtake for share of time among 18-24s. And this PEW data from the US shows that Snapchat is far from waning
• Only 4% of marketers are taking Dark Social seriously. Is it time to add it to your 2018 plans?
• Kendall who? Snapchat download figures actually increased in the weeks after the redesign

COOL

• Tinder lobbies Unicode to #representlove with a more reflective emoji set
• ‘Denim for the digital era’, how Levis are using lasers to distress their jeans
• How PowerBar is using VSCO to find their photographers

DEEP READS

• Author of ‘The Cult of the Amateur’ is back with his manifesto for humanising our digital future
• How one publication took a wrong turn in their Facebook video strategy and ended up out of business
• 10 breakthrough technologies for 2018

Please share anything you find interesting using #OMDFWD!

Unusual things are happening this week, from people freezing for the mannequin challenge and UFO emoji’s, to futuristic vending machines appearing in towns to sell spectacles (but after the result of the recent US election, we should be prepared to no longer be surprised). If you are lucky enough to be strolling down the road and catch sight of one of these unusual-looking vending machines, you could be forgiven for thinking that you have walked onto the set of Despicable Me 3, but draw a little closer and you discover that this vending machine is in fact a very cool bit of tech. Left unattended the machine is just “sleeping”, but motion sensors wake it up as you approach. You are met by a big digital eye that interacts with you…it’s not a Minion, it’s a vending machine and it wants to sell you a device for $130 – The Snapchat Spectacle. Whether this new product will become more popular than the Google Glass is still to be decided; however, there are certainly some interesting opportunities for brands wanting to reach an audience of Snapchat loving millennials.

 HEADLINES

• Facebook now lets you advertise Messenger Bots in the Facebook newsfeed
• Adobe acquires TubeMogul, to compete with wider end-to-end technology competitor offerings
• What makes a campaign #successful? Twitter selects the best campaigns on the platform worldwide over the last year

INSIGHTS

• A whopping 72% of the UK will share Christmas related content and there are four key sharing periods
• How Google are using their consumer data to differentiate in the music streaming space
• Instagram adds further features its Stories product, while Periscope also adds new features, including superfans and groups

COOL

• You will never have seen a vending machine quite like the Snapchat Spectacle offering
• OMG! Here is the latest set of planned emojis to be rolled out
• Pinterest has a mighty useful ‘tried’ button to share when you have sampled or experienced previously

DEEP READS

• Not the deepest of reads, but here are best Mannequin Challenges to date
• While you can’t get much more ‘native’ Google search ads, Google has partnered with native content ad partner to shift landscape and expand native offering
• A look at how Buzzfeed and Twitter used the existing strength of their platform to showcase election content

Share anything you see through the week with the hashtag #OMDFWD