OMD FWD w/c 12th March
“Our time is now so let’s make it count!”
Those were the closing words at last week’s Omniwomen UK Summit. Aptly held on International Women’s Day, the annual summit gave the Omnicom network the chance to hear the personal stories and perspectives of inspiring speakers and industry leaders, and debate the big issues. As OMD EMEA’s Natalie Marshall Foxwell wrote, “It’s also a catalyst for change that can, and must, benefit everyone.”
Many brands also chose to mark #InternationalWomensDay, including KFC which changed its logo to ‘Claudia Sanders’ for the day to celebrate its female workers.
This week people from all over the world, including Elon Musk and Sadiq Khan, flocked to Austin for SXSW 2018. OMD’s Chrissie Hanson and Mark Murray-Jones have been busy reporting from the front lines for OMD – you can check out Chrissie’s daily recaps on the blog here.
HEADLINES
- Many brands chose to mark #InternationalWomensDay, including KFC which changed its logo to ‘Claudia Sanders’ for a day to celebrate its female workers
- Snapchat is testing a new tagging feature, akin to Instagram, which lets users tag people in their stories, and Facebook Messenger Lite launches video chat
- Reuters has announced the launch of Lynx Insight, its new AI tool for journalism
INSIGHTS
- Viewing habits across Netflix reveals the majority of users watch content on their TVs
- A look at how brands can resonate in the future with consumers in a screen-less environment
- Forrester reports that brands will invest more of their budgets into Voice Search in the future, benefitting the likes of Amazon
COOL
- Technology is bringing out the big kid in us all, as Google allows us to experience Disney parks in Street View, as well as Mario in Google Maps
- Unilever has trialled facial recognition technology in stores to assess the effectiveness of its retail activity
- Jurassic World Alive is going to be released soon and will be similar to Pokémon Go, but with dinosaurs
DEEP READS
- Brian Solis discusses the importance of Customer Experience
- Research shows people on Twitter are much more likely to share false news, rather than retweeting the truth
- The inventor of the world wide web Tim Berners-Lee calls for greater regulation of the big tech firms, to combat the concentration of ideas being shared
As always, please share anything you find interesting using #OMDFWD!