OMD FWD w/c Aug 8th
Just in time for this summer’s Olympics in Rio, Facebook has launched its very own Snapchat-style camera. It comes at a time where, despite strong business success, Zuckerberg’s social platform has recently seen a 21% decline in the amount of posts shared per user and a rise in competition from rival Snapchat. According to the company, “people are increasingly sharing via videos and photos”, so this measure has been taken with the aim of boosting the number of posts uploaded daily. So now, when someone wants to share what’s on their mind, they will now be given the option of an open camera. After all, video is definitely on the rise. Please do share anything interesting you spot on Twitter with #OMDFWD
HEADLINES
- Rio special: Facebook has launched filters, as of course has Snapchat
- Instagram launched Stories, a Snapchat-esque feature and uses a Facebook like algorithm to order content priority
- Twitter adds ‘Instant Unlock’ feature, offering users to option to Tweet to unlock content
- LinkedIn uses its 500 ‘influencers’ to launch 30 second in feed video
INSIGHTS
- The Economist dissects WeChat and ponders what social channels can learn
- Six big bets for Digital Transformation for CIOs
- How The Guardian is using data to inform creative decisions
COOL
- The Financial Times partners with Google to explore hidden Rio
- The world’s first website went online just over 25 years ago
- Most shared Olympics ads, and how its playing out on Snapchat and Instagram
DEEP READS
- ‘Complementarity’ and the audacity of copying well
- The ten types of corporate innovation programme
- Digital detox goes mainstream