Tag: Echo

OMD FWD w/c May 15th

This week the remnants of last week’s global cyber attack has continued to hold news. A security blogger known as ‘MalwareTech’, managed to halt the global attack by accidentally finding a hole in the software code. The blogger found the web address attached to the malware unregistered and bought it for eight pounds! This allowed him to see where the computers were accessing it from, instantly triggering a code to halt the spread. Elsewhere, AI maintains a strong position in media news, particularly on the subject of Chatbots and voice-activated devices. Juniper Research predicts Chatbots will save UK businesses £6 billion every year until 2022, the areas of predicted savings are in the healthcare and banking industries. Whilst in connection to voice-activated devices, Amazon remains dominant as American Express has launched payment using Alexa and the new ‘Echo Show’ starts shipping next month.

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OMD FWD w/c Oct 3rd

It is rumoured in the Financial Times that Spotify is in advanced talks to take over rival Soundcloud for $700m. While Spotify brought in $2.2bn in revenues in the past year, the company is still failing to make a profit. During a time when competition in the music streaming industry is fierce, Sweden’s Spotify remains to be the market leader. Well-known rivals include Amazon Prime and Apple Music. However, there are also other contenders on the market such as Tidal, Rhapsody and Deezer with ever increasing presence fueled by on-going PR and celebrity endorsements.

Each competitor has their own distinctive characteristic. German-based SoundCloud places a main focus on artists by allowing them to upload music and share it with fans through social media and blogging. In the beginning, the company established itself within the dance music genre and is now influential across the music industry as a whole. While Apple launched its own music service in 2015, Spotify still leads the way with 40 million paying users compared to Apple Music’s 17 million.

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  • Fove – VR with eye tracking.
  • IBM Watson and The Weather Company are ready to launch the first Cognitive Ads.
  • Slightly beyond digital media but pretty big future facing news: Elon Musk is going to take us to Mars.

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OMD FWD w/c Sept 19th

Until now Amazon has only sold its voice-controlled devices in the US. However, they have confirmed its virtual assistant Echo speakers are heading to the UK, Germany and Austria. The machines can answer questions, control other internet-connected devices, build shopping lists and link to dozens of third-party services including Spotify and Uber. Experts say they appeal to early adopters’ sense of curiosity but tend to be harder to sell to others, potentially due to the raised concerns about the use of listening technology. With an estimated five million speakers already sold and Google working on their own artificial-intelligence-powered speaker to be launched later this year, it appears the mass market is finally ready to bring such technology into the home. Currently the most common smart home device is the thermostat, so we’re excited to see how this product develops.

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