Tag: Duo

OMD FWD w/c Oct 17

Already spend a lot of time on Facebook? With the launch of Workplace by Facebook, this could potentially increase. As some people spend time on Facebook to distract themselves from work, what about using the social platform for work? With competitive pricing, Facebook is on a mission to prove this is a place for business and not just sharing comedic memes. “If you can use Facebook, you can use Facebook Workplace” says Ryan Holmes, CEO of Hootsuite. The advantage of this to Facebook is that their customers will need zero to little welcome training as they will already be familiar with most of the user interface and functionalities. The same cannot be said for other collaboration tools and systems. As social media platforms and pricing models evolve, we’ll have to wait and see how users respond to these recent developments in the workplace and what the impact will be for marketers.

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OMD FWD w/c Aug 22nd

Snapchat could soon be planning your nights out with the recent purchase of mobile search app Vurb for $110m+. Vurb is doing what traditional search engines cannot yet manage, which is bundle leisure activities together from reviewing movies, booking tickets and making restaurant reservations. Not only this, but you can do this collaboratively with friends and even pass the invitations on.  Vurb is collaborating with partners such as Yelp and Rotten Tomatoes to pull information into its card-based interface. The app even deep-links you into Uber and Google Maps, providing all you need to make that night happen. Whilst Vurb’s plans are unclear, we can be sure the commercial and marketing opportunity is exciting. Especially as Snapchat becomes a source of an ‘information digest’ throughout the day. Whether that be your own friends, current news or  sponsored content. As always please do share anything interesting you spot with #OMDFWD

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