Tag: Duo

Already spend a lot of time on Facebook? With the launch of Workplace by Facebook, this could potentially increase. As some people spend time on Facebook to distract themselves from work, what about using the social platform for work? With competitive pricing, Facebook is on a mission to prove this is a place for business and not just sharing comedic memes. “If you can use Facebook, you can use Facebook Workplace” says Ryan Holmes, CEO of Hootsuite. The advantage of this to Facebook is that their customers will need zero to little welcome training as they will already be familiar with most of the user interface and functionalities. The same cannot be said for other collaboration tools and systems. As social media platforms and pricing models evolve, we’ll have to wait and see how users respond to these recent developments in the workplace and what the impact will be for marketers.

HEADLINES

• Amazon launches Amazon Music, here’s the need to know information on the service
• Pinterest passes 150 million users and offers advances in targeting
• Salesforce rules out Twitter bid causing shares to drop. Where now for the social platform?
• Facebook launches Workplace and has launched an update that means can now stream Facebook Live directly to Apple TV and Chromecast

 INSIGHTS

• Ad spend on mobile display overtakes desktop according to latest figures from the IAB
• Apple News is responsible for a surge in traffic to news sites
• Dispelling myths about the age of Snapchatters – 77% of UK users are over the age of 18

COOL

• Facebook’s view on what ‘social AR’ will look like
• Periscope launches a tool to let you stream from any device, making content more polished
• London-based duo’s app lets people give away leftover meals and ingredients

DEEP READS

•  VR started with gaming— but it will take over every other industry
• Unbundling the smartphone, a few thoughts on connected devices from Benedict Evans
• The strategy behind the Buzzfeed shop

Share anything you see through the week with the hashtag #OMDFWD

Snapchat could soon be planning your nights out with the recent purchase of mobile search app Vurb for $110m+. Vurb is doing what traditional search engines cannot yet manage, which is bundle leisure activities together from reviewing movies, booking tickets and making restaurant reservations. Not only this, but you can do this collaboratively with friends and even pass the invitations on.  Vurb is collaborating with partners such as Yelp and Rotten Tomatoes to pull information into its card-based interface. The app even deep-links you into Uber and Google Maps, providing all you need to make that night happen. Whilst Vurb’s plans are unclear, we can be sure the commercial and marketing opportunity is exciting. Especially as Snapchat becomes a source of an ‘information digest’ throughout the day. Whether that be your own friends, current news or  sponsored content. As always please do share anything interesting you spot with #OMDFWD

HEADLINES

• Google launches 1-1 chat app Duo and ditches Google Hangouts to make way for YouTube Live
• Pinterest launches promoted video in a way that matches the intent and social discovery focus of the platform
• With Snapchat’s acquisition of Vurb, is social ‘Snapsearch’ the next big thing?
• Gawker.com to shut down after being bought by Univison
• Facebook is experimenting with Lifestage, a new youth focussed app (US only)

 INSIGHTS

• How publishers are using Instagram Stories and how 3 publishers are using the channel for storytelling
• Why Snapchat is pushing for more TV-like content
• Five ways AI can help marketing with customer experience

COOL

• #Nofilter? This web app warns you if you might be a Twitter troll
• A way down the road from Farmville, partnering with Unity, Facebook moves into gaming
• Twitter launches Promoted Stickers with Pepsi

DEEP READS

• How LADbible became the voice of a generation
• For social success, think like an anthropologist
• The US prepares to hand over the keys to the global domain naming system