OMD FWD w/c Oct 17
Already spend a lot of time on Facebook? With the launch of Workplace by Facebook, this could potentially increase. As some people spend time on Facebook to distract themselves from work, what about using the social platform for work? With competitive pricing, Facebook is on a mission to prove this is a place for business and not just sharing comedic memes. “If you can use Facebook, you can use Facebook Workplace” says Ryan Holmes, CEO of Hootsuite. The advantage of this to Facebook is that their customers will need zero to little welcome training as they will already be familiar with most of the user interface and functionalities. The same cannot be said for other collaboration tools and systems. As social media platforms and pricing models evolve, we’ll have to wait and see how users respond to these recent developments in the workplace and what the impact will be for marketers.
- Amazon launches Amazon Music, here’s the need to know information on the service
- Pinterest passes 150 million users and offers advances in targeting
- Salesforce rules out Twitter bid causing shares to drop. Where now for the social platform?
- Facebook launches Workplace and has launched an update that means can now stream Facebook Live directly to Apple TV and Chromecast
- Ad spend on mobile display overtakes desktop according to latest figures from the IAB
- Apple News is responsible for a surge in traffic to news sites
- Dispelling myths about the age of Snapchatters – 77% of UK users are over the age of 18
- Facebook’s view on what ‘social AR’ will look like
- Periscope launches a tool to let you stream from any device, making content more polished
- London-based duo’s app lets people give away leftover meals and ingredients
- VR started with gaming— but it will take over every other industry
- Unbundling the smartphone, a few thoughts on connected devices from Benedict Evans
- The strategy behind the Buzzfeed shop
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