Tag: Digital Detox

Hello and welcome to this week’s edition of OMD FWD. With the big Christmas TV ads released over the last week (including the hotly anticipated John Lewis advert by MG OMD), the festive season is well and truly upon us. This week, Apple teaches people around the world to code with their “Everyone Can Code” initiative. For those that don’t fancy staying in to code, there is good news for nightlife lovers as Facebook relaunches their Events app as Facebook Local, adding bars, food, and nearby attractions.

In retail, Black Friday is around the corner but will sales overtake those from China’s Singles’ Day? Alibaba, the e-commerce Chinese giant, reported over $25.3 billion in sales last weekend as retailers competed for a share of consumer spending. This start-up is making augmented-reality glasses to help the blind see again.

HEADLINES

• Twitter expands its character limit from 140 to 280 to help users express themselves more deeply
• Apple’s ‘Everyone Can Code’ initiative expands beyond the U.S.
• Instagram tests letting you follow hashtags instead of people

INSIGHTS

• 71% of school students say that they’ve taken a ‘digital detox’ from social media channels, a study finds
• Alibaba’s $25.3bn sales figure for ‘Singles’ Day’ dwarfs 2016’s Black Friday and Cyber Monday combined
• Social listening looks set to grow in importance as technology improves

COOL

• Facebook’s newly re-branded ‘Facebook Local’ app will help you discover bars, restaurants, and nearby events
• These augmented-reality glasses are helping the blind to see again
• With Christmas on the horizon, here’s the best tech-based toys of 2017

DEEP READS

• GDPR goes beyond just the use of data, as brands need to ensure they have the right tone, language and content as well
• Should brands be aiming to delight consumers rather than building brand trust?
• Brands continue to tread the blurred lines of subliminal messaging

While you wait for next week’s FWD (and Christmas!), check out the best tech toys of 2017. As ever, please tag and share anything you spot with #OMDFWD

Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.

HEADLINES

• Twitter sees a welcome growth spurt in Q1, with 9 million new users in the last 3 months and announces a content streaming partnership with Bloomberg
• Channel 4’s launches personalised VOD ads that will call out your name
• Founder of Wikipedia Jimmy Wales launches an online newspaper in a bid to combat fake news

 INSIGHTS

• Mobile drove 99% of new online advertising money in 2016
• GenXers spend more than millennials on smart home devices
• Is it time for a digital detox?

COOL

• Chat to Albert Einstein on Messenger with National Geographic’s brilliant chat bot
• Heineken encourages us to embrace our differences and bond over a beer with their new #OpenYourWorld campaign
• Help the northern white rhino find a mate by swiping right on Tinder

DEEP READS

• Never lose your parked car (or your rag) again with the help of Google Maps
• You may regret asking, “how do I look?” as Amazon’s $200 Echo Look judges your outfit
• Watch Elon Musk’s TED talk about underground roads and self-driving cars

If anything piques your interest, please share at #OMDFWD.

Hello and welcome to the latest edition of OMD FWD. As Twitter numbers soar, Google spares your blushes by helping you find your parked car, whilst Amazon Echo tells you what it really thinks of your outfit. You can even chew the fat with Albert Einstein on Messenger and once you’re done, learn how to give your brain a much-needed digital detox.

HEADLINES

• Twitter sees a welcome growth spurt in Q1, with 9 million new users in the last 3 months and announces a content streaming partnership with Bloomberg
• Channel 4’s launches personalised VOD ads that will call out your name
• Founder of Wikipedia Jimmy Wales launches an online newspaper in a bid to combat fake news

 INSIGHTS

• Mobile drove 99% of new online advertising money in 2016
• GenXers spend more than millennials on smart home devices
• Is it time for a digital detox?

COOL

• Chat to Albert Einstein on Messenger with National Geographic’s brilliant chat bot
• Heineken encourages us to embrace our differences and bond over a beer with their new #OpenYourWorld campaign
• Help the northern white rhino find a mate by swiping right on Tinder

DEEP READS

• Never lose your parked car (or your rag) again with the help of Google Maps
• You may regret asking, “how do I look?” as Amazon’s $200 Echo Look judges your outfit
• Watch Elon Musk’s TED talk about underground roads and self-driving cars

If anything piques your interest, please share at #OMDFWD.

Just in time for this summer’s Olympics in Rio, Facebook has launched its very own Snapchat-style camera. It comes at a time where, despite strong business success, Zuckerberg’s social platform has recently seen a 21% decline in the amount of posts shared per user and a rise in competition from rival Snapchat. According to the company, “people are increasingly sharing via videos and photos”, so this measure has been taken with the aim of boosting the number of posts uploaded daily. So now, when someone wants to share what’s on their mind, they will now be given the option of an open camera. After all, video is definitely on the rise. Please do share anything interesting you spot on Twitter with #OMDFWD

HEADLINES

• Rio special: Facebook has launched filters, as of course has Snapchat
• Instagram launched Stories, a Snapchat-esque feature and uses a Facebook like algorithm to order content priority
• Twitter adds ‘Instant Unlock’ feature, offering users to option to Tweet to unlock content
• LinkedIn uses its 500 ‘influencers’ to launch 30 second in feed video

INSIGHTS

• The Economist dissects WeChat and ponders what social channels can learn
• Six big bets for Digital Transformation for CIOs
• How The Guardian is using data to inform creative decisions

COOL

• The Financial Times partners with Google to explore hidden Rio
• The world’s first website went online just over 25 years ago
• Most shared Olympics ads, and how its playing out on Snapchat and Instagram  

DEEP READS

• ‘Complementarity’ and the audacity of copying well
• The ten types of corporate innovation programme
• Digital detox goes mainstream