OMD FWD w/c Aug 15th
With the continued popularity and hype around Pokemon Go, the spotlight on Augmented Reality is bright with attention on Artificial Intelligence and Virtual Reality also increasing. The future of these technologies is still uncertain but hints of what is to come can be seen in recent industry headlines. Whilst the battle for which technology platform becomes the norm continues, the BBC has launched BBC Sport360 and NBC has an called NBC Sports, both of which will put you at the the heart of the Rio Olympics through VR capabilities. Sports fans are able to experience the closing ceremony, athletics, boxing and many more activities through 360-degree storytelling. Not all of us will have this technology lying around the house, but Facebook mentioned in April that more than 1 million people had used their VR Gear (a Facebook Samsung collaboration) for an array of experiences – from sports and movies to video games. Even more exciting is what type of product and user experiences VR will unlock for brands as the spotlight on this technology increases. Share anything you spot that is interesting with #OMDFWD
- Facebook is testing streaming videos – including Live – to TVs via Apple TV and Chromecast, including the option to minimise the video and carry on with other phone activities.
- Snapchat is rumoured to be developing scannable ads – think Blippar but with over 150 million daily active users.
- Both the BBC and NBC are broadcasting selected Olympic events – some live – in 360 and VR, including for the Samsung Gear.
- Kik users have sent branded chatbots over 2 billion messages.
- How teens are using Snapchat.
- What Sky has learned from VR so far.
- MIT Media Lab develop temporary tattoos that act as an ‘on skin’ interface.
- J Crew uses Instagram Stories to tease its new sunglasses range.
- Vroom turns the HTC Vive into a Virtual Showroom for cars.
- An interview with Tim Cook, in which he talks about the importance of AR for Apple.
- A Q&A with Facebook’s Director of AI Research, Yann LeCun.
- ‘The Apple Watch is the most anxiety inducing device I’ve ever owned.’