Tag: Chatbots

OMD FWD w/c 11th September

Hello and welcome to your weekly OMD FWD bringing you the latest tech news to warm up on this chilly Autumn day. We start this edition with Tinder’s hot ranking as the top grossing iOS app as a result of charging people to see who has liked their profile. Next up, the Amazon and Apple rivalry sparks up as they join major Hollywood players in a bid to win distribution rights for James Bond, while eBay launches the specialised Entertainment Shop.

Brands can now target their user-base on third-party sites through LinkedIn’s new Audience Network. Comparatively, Whatsapp will offer a free app to small-to-medium size businesses, but will charge the larger ones, as it tests a chat button on Facebook that opens a conversation directly with business. 

HEADLINES

  • Tinder has become the top grossing iOS app as a result of charging people to see who has liked their profile.
  • LinkedIn’s new Audience Network allows brands to reach their audiences through their native ad formats which can run across third party sites.
  • Amazon and Apple join the major Hollywood players in a bid to win distribution rights for James Bond, as EBay launches The Entertainment Shop, selling films, music, books, and video games.
  • WhatsApp has introduced a free Business app for small-medium businesses (it will charge larger ones), as it tests a chat button on Facebook which opens a conversation directly with businesses.

INSIGHTS

  • Learn what’s really on the nation’s minds with a list of the most searched for ‘how to’ questions in Google.
  • A look at back to school shopping habits reveals 43% of shoppers will use their smartphones to do research, as retailers take advantage of ASMR.
  • Find out what the fastest growing programming language is.

COOL

  • Users across Facebook can help design Citroën’s latest TV ad, as they select their favourite scenes.
  • Grolsch has used neuro headsets which have taken brain-waves stimulated by music and turned them into art.
  • A new smartphone app could help diagnose Heart disease, potentially avoiding a 45-minute hospital procedure.

DEEP READS

  • Google reveals a number of improvements to their Assistant features coming soon.
  • Teens are spending more time on screen than ever, rather than socialising or exercising, which leads to greater risk of depression.
  • There are over a million people helping to train AI, as one day it will be embedded into our everyday lives.

As usual, please share anything you find interesting using the hashtag #OMDFWD


OMD FWD w/c Sept 12th

The annual tech and innovation fest, Dmexco gets under way in Cologne this week. This year’s tantalising premise is that, “Digital is everything — not every thing is digital.” Why? Because digital marketing is about to get personal, according to OMD Europe global account director, Steve Blakeman. OMD Germany will be hosting a rather grand presence this year with a stand in the main exhibition area (Hall 7 B-041), which will showcase OMD alongside other OMG agencies. Mainardo de Nardis, our Global OMD CEO, will be taking to the main stage to discuss the changing marketing agency landscape at 11:45 am GMT on September 15th, 2016 which you can livestream. Earlier that morning, Blake Cuthbert will be taking part in the Mediatel breakfast panel where experts will discuss expanding the reach and delivering new customers with digital advertising. Don’t worry if you won’t be able to make it to the event, we will be bringing you live updates across our @OMD_EMEA social accounts.

HEADLINES

INSIGHTS

COOL

DEEP READS

As ever, share what you spot using #OMDFWD


OMD FWD w/c April 18th

Until recently Robyn Ewing was a writer in Hollywood, developing TV scripts and pitching pilots to film studios. Now Robyn is applying her creative talents towards building the personality of a different type of character- a virtual assistant animated by artificial intelligence, that interacts with sick patients and sends the data straight to a real doctor. As the creation of virtual assistants increases, Silicon Valley is being inundated with poets, comedians and fiction writers who are charged with engineering the personalities for a fast-growing crop of artificial intelligence tools. Share anything interesting you spot with #OMDFWD.

HEADLINES

 INSIGHTS

COOL

DEEP READS


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