Tag: Chatbot

OMD FWD w/c 28th August

Hello and welcome to your weekly FWD.

At the centre of attention and creating (over) hype this week was the ‘weirdest event in internet history’ – the battle of the YouTubers, KSI and Logan Paul. Although, no one should be surprised that it was hijacked by pirates on Twitch. With YouTube charging $10USD to tune into the match, Twitch brought the game to the masses and indeed, ashore.

Advertising regulation was also full on, with Facebook removing 5,000 ad targeting options in a bid to prevent discrimination. “While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.” YouTube are also jumping on board with more non-skippable ads offered to advertisers. With more on the market being directed at larger catchments, how does this impact targeted marketing and segmented audiences?

HEADLINES

INSIGHTS

COOL

DEEP READS

Please feel free to pass OMD FWD onto your colleagues, clients and friends – they can subscribe here at any time and watch Wednesday’s get better! #OMDFWD


OMD FWD w/c Jan 16th

Now that CES is behind us for another year, we look beyond the Vegas Strip at tech news and developments from around the globe. First up, China’s leading messaging app ‘WeChat’ has released ‘mini programs’, embedded apps which require no download or install.  By removing this step in the consumer experience, could this be the “app store” as we know it? We’ll just have to wait and see.

In the meantime, Facebook and Instagram’s Stories are increasing their ad usage. Whilst we’re seeing more and more ads, recent research has found the majority of Instagram users find their presence to be a seamless integration into the experience. Instagram demonstrates that branded content can work if done with thought and purpose. And finally, with a turbulent year behind us, check out this visual roundup of 2016 to change your perception. Go on…you might be surprised.

HEADLINES

INSIGHTS

COOL

  • BMW have developed an AR ‘Product Visualiser’ – interestingly powered by Google’s Tango technology – that enables customers to get close to and customise selected BMWi models that appear before their eyes.
  • Beautifully put together and mightily impressive: Kickstarter’s 2016.
  • Uber Movement aims to help cities ‘grow in a way that works for everyone’.

DEEP READS

As ever, please read, learn and share away, #OMDFWD


OMD FWD w/c Jan 16th

Now that CES is behind us for another year, we look beyond the Vegas Strip at tech news and developments from around the globe. First up, China’s leading messaging app ‘WeChat’ has released ‘mini programs’, embedded apps which require no download or install.  By removing this step in the consumer experience, could this be the “app store” as we know it? We’ll just have to wait and see.

In the meantime, Facebook and Instagram’s Stories are increasing their ad usage. Whilst we’re seeing more and more ads, recent research has found the majority of Instagram users find their presence to be a seamless integration into the experience. Instagram demonstrates that branded content can work if done with thought and purpose. And finally, with a turbulent year behind us, check out this visual roundup of 2016 to change your perception. Go on…you might be surprised.

HEADLINES

INSIGHTS

COOL

  • BMW have developed an AR ‘Product Visualiser’ – interestingly powered by Google’s Tango technology – that enables customers to get close to and customise selected BMWi models that appear before their eyes.
  • Beautifully put together and mightily impressive: Kickstarter’s 2016.
  • Uber Movement aims to help cities ‘grow in a way that works for everyone’.

DEEP READS

As ever, please read, learn and share away, #OMDFWD


OMD FWD w/c Oct 24th

During the announcement of Google Home at the opening of the Google I/O conference, Sundar Pichai, Google CEO, mentioned that 20% of mobile queries are now voice searches. While the market for virtual assistant slowly heats up, a MindMeld survey found that there has been a significant increase in the number of people now using voice assistant and voice search capabilities within the past 6 months. Transactional queries will become even more common as virtual assistants integrate a range of third-party services such as OpenTable, Spotify, WhatsApp, Uber and Ticketmaster. While the topic of voice and virtual assistants can be a conversation starter with tech hobbyists, it is also true that the general public is now starting to take interest in this field.

HEADLINES

INSIGHTS

COOL

DEEP READS

Share anything you see through the week with the hashtag #OMDFWD


OMD FWD w/c Aug 15th

With the continued popularity and hype around Pokemon Go, the spotlight on Augmented Reality is bright with attention on Artificial Intelligence and Virtual Reality also increasing. The future of these technologies is still uncertain but hints of what is to come can be seen in recent industry headlines. Whilst the battle for which technology platform becomes the norm continues, the BBC has launched BBC Sport360 and NBC has an called NBC Sports, both of which will put you at the the heart of the Rio Olympics through VR capabilities. Sports fans are able to experience the closing ceremony, athletics, boxing and many more activities through 360-degree storytelling. Not all of us will have this technology lying around the house, but Facebook mentioned in April that more than 1 million people had used their VR Gear (a Facebook Samsung collaboration) for an array of experiences – from sports and movies to video games. Even more exciting is what type of product and user experiences VR will unlock for brands as the spotlight on this technology increases. Share anything you spot that is interesting with #OMDFWD

HEADLINES

INSIGHTS

COOL

DEEP READS


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