Tag: cambridge analytica

Hello and welcome to your weekly FWD. After a week of scandal erupting in the digital data world, speakers at Advertising Week Europe set a more hopeful tone. As OMD UK’s Joseph Harake said on stage, “we’re seeing a bit of a turn of the tide”. Speaking with Levi’s, they discussed how brands and publishers are tackling the duopoly of Google and Facebook.

It was announced last week that Google will ask publishers to get users’ consent on its behalf to comply with EU privacy law. For a deeper read, this white paper delves into the impact of the ePrivacy regulation on Facebook and Google.

As always, please share anything you find interesting using #OMDFWD

HEADLINES

• Alibaba opens a car vending machine in China that gives free test drives but only if your social score is high enough.
• Google will ask publishers to get users’ consent on its behalf to comply With EU Privacy Law.
• Tag Manager 360 debuts approvals and zones enabling enterprise users to involve more stakeholders in the tagging process without needing to give them full Publish access.
• Mastermind behind €1 billion cyber bank robbery arrested.

INSIGHTS

• Crossing the River by Feeling the Stones. The use of topographical intelligence in business strategy.
• A transcript of Rupert Howell’s speech to the Market Research Society in 2000 cropped up online, still relevant.
• How you measure uncertainty and calculate something with that uncertainty

COOL

• Artist hides secret code to $10,000 worth of cryptocurrencies in LEGO artworks.
• A Twitter bot that colourises black and white images you tweet at it in seconds using machine learning. All the detail here.
• How to break a wine glass with resonant frequency using Python.
• A court ruled that Gollum is not evil.

DEEP READS

• The Impact of the ePrivacy Regulation on Facebook and Google
• Does my algorithm have a mental-health problem?
• Net Promoter Score: a question aimed at determining the organization’s customer’s loyalty
• Despite having 71 million paying subscribers, Spotify lost $1.5 billion last year.