Tag: Burger King

OMD FWD w/c 25th October

Hello and welcome to this week’s edition of OMD FWD. This week brands and tech companies have been challenging our social conscience, with Burger King releasing a powerful PSA tackling bullying and Will Ferrell starring in a campaign to show how much mobile phones are interrupting family time (probably because 81% of kids are busy Snapchatting at parties!). Facebook also announced it has purchased an app, TBH, which encourages teenagers to compliment each other.

HEADLINES

  • The IAB created the digital ad ‘gold standard aimed to improve the quality of digital advertising, with major players such as Google, The Guardian and News UK pledging their commitment in an open letter
  • Friends can now track your whereabouts in real time on WhatsApp
  • Plenty of updates from Facebook, including their recent purchase of the app TBH which encourages teenagers to compliment each other, the launch of Explore Feed on desktop to help improve organic reach, self-destructing status updates and In-App Purchases for Instant Games
  • Snapchat and NBC Universal are partnering together to deliver original content as they go up against the likes of Amazon and Netflix  

INSIGHTS

  • For those of you who like stats, Activate’s Michael Wolf presents a wealth of insights for tech and media
  • The IAB reports that online video overtakes spends in banner advertising for the first time
  • Thought Snapchat usage would be the same at a football game as a party? Think again, as the most popular places are revealed

COOL

  • Burger King’s social experiment highlights the problem of teen bullying
  • Funny man Will Ferrell shows just how much mobile phones are interrupting family time
  • Spotify announces their new program Rise to promote new artists

DEEP READS

Please share anything of interest using #OMDFWD


OMD FWD w/c Dec 19th

In October, Twitter announced it was shutting down Vine, its app that lets users create and share 6-second looping videos. However, the company has now announced it won’t actually pull the Vine app from the app store but instead transition it to a new, low maintenance app called Vine Camera. The videos recorded using the new app can be saved to your camera roll or posted directly to Twitter, following a similar strategy to Facebook-owned Instagram. Whilst it is fairly common for under-performing products to simply get closed down entirely Twitter have kept Vine partially online. It will be interesting to see if Vine Camera takes off in the New Year. But before we say goodbye to 2016, Google take us through a trends overview for 2016, from Pokémon to Donald Trump, and TrendWatching tell us what trends to look out for in 2017.

HEADLINES

INSIGHTS

COOL

DEEP READS

… AND THE OMD FWD TOP 3 FOR 2016

See you in 2017! Please share anything you spot interesting over the seasonal period with #OMDFWD


OMD FWD w/c May 9th

With deals from the NFL and MLB already on the books, Snapchat has locked up another sports partnership: A deal with NBC to show Olympics highlights from the 2016 Games in Rio inside the app’s Discover section. Snapchat will be given exclusive behind-the-scenes footage at the games and in return with give NBC access to its super-young user base. But with the NBC partnership not being exclusive they can partner with other social platforms, and that’s exactly what they’re trying to do. With conversations already in place with Facebook and Twitter what does this mean for Snapchat and their levels of exclusivity? 

HEADLINES

INSIGHTS

COOL

DEEP READS


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