Hello and welcome to the final FWD of 2017! As we wrap up for the year, we have some final gifts from the tech universe for you to fill your stockings with! Bitcoin’s value is soaring, Google Maps is soon to tell us when it is time to get off the train or bus, and Twitter is making it easier to expand on our thoughts by creating Threads. Test it out now by sharing your view on the winner of Twitter’s ‘World Cup of Christmas Songs‘.
HEADLINES
INSIGHTS
COOL
DEEP READS
And finally, as we look back across 2017, here are the top 5 clicked OMD FWD articles from the year:
- UK FMCG report
- Market report for the UK Retail-Beauty sector
- OMD EMEA’s ‘Retail Revolution: The Possibilities, Potentials & Pitfalls of Implementing AI’
- Five tech trends that will change the world in 2017
- Facebook Messenger begins testing ads
Merry Christmas and Happy #OMDFWD New Year to you all!
Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.
Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.
HEADLINES
INSIGHTS
COOL
- ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
- Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
- Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”
DEEP READS
- The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
- Amazon is in talks to offer event ticketing in the U.S. according to Reuters
- With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips
If anything catches your eye, please share using #OMDFWD
Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.
Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.
HEADLINES
INSIGHTS
COOL
- ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
- Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
- Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”
DEEP READS
- The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
- Amazon is in talks to offer event ticketing in the U.S. according to Reuters
- With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips
If anything catches your eye, please share using #OMDFWD