Tag: awards

Meet Rob Wigman – Senior Account Executive at OMD Fuse, our partnerships & experiences division

From starting his own business at university to working on the HTC Vive Virtually Dead activation, we caught up with Rob Wigman to find out more about his career path so far.

1. How did you first hear about OMD Fuse and what attracted you to the role?

A friend of mine within the OMD network introduced me to Fuse. I would not call myself a sports fan, but Fuse is more than just sports focused. The role was for the Fuse brand partnerships team working with clients like Disney and Bentley. This sounded perfect as I had a good level of skills from running my own company, which could be applied to the world of marketing.

2. How did your previous experience help you secure a job at OMD Fuse?

My photography degree probably didn’t have the biggest effect on securing my role at Fuse, but founding and running Pholio, an agency for emerging photographers, for six years definitely put me in a good place. When starting a business and running it, you have to understand all elements from client relationships, new business/pitching, strategy and finance to working as a team to reach your goals. These skills led me to secure the role at Fuse and have proved integral to my growth within OMD Fuse since I started a year and a half ago.

3. Could you explain a typical day, if there’s such a thing?

This might be a bit cliché, but there is no typical day! One day you could be pitching creative ideas to a client/CMO and the next running a brand partnerships workshop with two clients to come up with activation ideas – it really depends. What I love about working at OMD Fuse is that we are all one big team and everyone who works here comes from different backgrounds and specialties. When a pitch lands or retained client work comes in, you work with different people to do the job. Personally, this has meant getting involved with anything from football and motorsports briefs to VR and high-end luxury brands.

4. What are your career highlights so far?

Getting to work at OMD Fuse is first and foremost! Secondly, it would be a project I helped create and activate for HTC Vive, HTC’s VR offering. They came to us with a challenge of how to launch their VR headset Vive in the UK and Paris with very little budget targeting millennials, which are hard to engage through traditional media. We created and activated ‘Virtually Dead’, in partnership with millennial app Dojo. The activation is a world first in immersive theatre with VR at its heart showcasing a zombie shoot’em up game. 10,000 millennials participated in the experience and we smashed our KPIs by 91%. We have been shortlisted for quite a few awards, winning best partnership at the 2016 M&M Global Awards. Seeing it from conception to completion and now winning industry awards has been a great highlight for me.

5. What challenges have you faced?

Coming from a company where we had five or six employees and numerous freelancers, the scale of OMD was a challenge at first. I needed to figure out who best to speak to and work with on projects and briefs. This challenge was made easier when I joined the Grand Tour, a 10-week course setup to learn and become familiar with all the different OMD agencies and offerings. I am now working on a number of projects with client, insight and data teams to ensure a 360 response. This has turned my initial challenge into a huge advantage when creating data-driven projects and work for our clients.

6. What tips would you give people who would like to follow in your footsteps?

Don’t just apply for roles based only on your experiences in an industry. OMD Fuse looks for talent and the right person, not just a wealth of specific experience. The second tip is to be passionate and go above and beyond! You can really create a role for yourself if you have these qualities.


OMD tops the M&M Global Awards shortlist 2016

OMD has topped the nominations for this year’s M&M Global Awards, ahead of GroupM’s MediaCom and MEC.

The M&M Global Awards, now in its twenty-seventh year, celebrates the best multi-market media campaigns from around the world.

This year’s shortlist is headed by OMD, with 35 nominations across 16 categories. There is a total of 119 shortlists coming from the M&M Global Awards, OMD making up 29% of the overall tally (an 8% lead over the next agency, MediaCom).

Seven new categories were introduced to this year’s awards. These include Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of a Publishing Platform, Best Creative Use of Technology, Best International Growth Strategy, B2C Campaign of the Year and The Talent Award, reflecting the ever-changing and multifaceted global media landscape. We are, therefore, incredibly proud to be shortlisted in all but two categories , reflecting OMD’s leading position in delivering marketing performance for our clients.

OMD’s M&M Global Awards shortlist 2016:

Category

Title

Advertiser/Brand

B2B Campaign of the Year

HPE: Accelerating progress through technology

Hewlett Packard Enterprise

Best Communications Strategy

WATCH IT: THE CLASSIC DISNEY VILLAINS HAVE EVIL KIDS!

Disney Descendants

 

Why just see a campaign when you can feel it!

Inside Out

Best Engagement Strategy

Digitalisation Now!

Cisco

 

Virtually Dead

HTC Vive

Best Local Execution of a Global Brand

Being Bryce Harper: A Virtual Reality Experience

Gatorade

 

London Community Noticeboard

Google

 

Pepsi + EMPIRE Partnership

TM Pepsi

 

Red Cups: Let The Season Begin

Red Cups

Best Partnership Award

A Monster Deal – Hotel Transylvania 2 & Goosebumps

Sony

 

PC Does Whaaat?!

Dell, HP, Intel, Lenovo, Microsoft

 

Virtually Dead

HTC Vive

Best Targeted Campaign

Avenger’s Hero Up

Marvel’s Avengers

 

Nissan #GetMilanExcited UCL 360

Nissan

 

The Force is strong and excellent at targeting campaigns!

Star Wars The Force Awakens

Best Use of Content

Explore Canada

Destination Canada

Best Use of Social Media

#helloworldrelay

helloworld

Best Use of Video

Explore Canada

Destination Canada

 

The name’s chat, Snapchat

Sony

NEW Best Creative Use of Technology

Virtually Dead

HTC Vive

NEW Best International Growth Strategy

Explore Canada

Destination Canada

 

Infiniti EMEA Q30 Launch

Q30

NEW Best Multiplatform Campaign

Stop Clicking Around

Hilton Worldwide Portfolio

 

Uncharted 4: A Thief’s End

PlayStation

NEW Innovative Use of Publishing Platform

The name’s chat, Snapchat

Sony

 

The Piggies get Goosebumps!

Sony

The International Effectiveness Award

Avenger’s Hero Up

Marvel’s Avengers

 

M9  One Launch

HTC

 

PC Does Whaaat?!

Dell, HP, Intel, Lenovo, Microsoft

 

Uncharted 4: A Thief’s End

PlayStation

The Smart Use of Data Award

Explore Canada

Destination Canada

 

M9  One Launch

HTC

The Talent Award

Battle of Brains

Image, Employer Branding

 

FastForward

OMD

 

International Ninjas

OMD

 

The shortlist will be judged by a prestigious jury that includes C-suite executives from Diageo, Hiscox, Jaguar Land Rover, MasterCard, Toyota and Unilever, as well as experts from media owners, agencies and independents.

The winners will be announced at the M&M Global Awards gala dinner event on the evening of 8 September 2016. In the meantime, you can find the full shortlist here. 


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