OMD FWD w/c December 12th
Amazon Go is a bricks-and-mortar grocery shop due to open to the public in 2017. The Seattle-based store will enable people with an Amazon Go app ‘just to walk’ out of the store without the need to wait in line to pay or check out. Amazon said that it started working on the concept four years ago by bringing together technologies found in self-driving cars (such as computer vision, sensor fusion and deep learning) to create a store. The technology used in-store is able to detect when products are taken or returned to the shelves, keeping a track of them in your virtual cart. After picking up what you want in the store, your Amazon account will automatically be charged and receive a receipt. Powered by artificial intelligence this is a huge development for the future of retail and in-store experiences, which have been struggling to compete with e-commerce. It will be interesting to see how other high street brands react to this development in 2017.
HEADLINES
- Amazon launches the Amazon Go Store as “a new kind of store with no checkout required”
- Thousands of Starbucks stores just became Pokemon Go gyms
- Facebook has big plans for its enterprise social product ‘Workplace’
INSIGHTS
- Some SEO trends to look out for in 2017 from Search Engine Land
- The secret to understanding user behaviour in the App Store
- A recently updated ‘Mobile is eating the World’ presentation from Benedict Evans
COOL
- Dutch Police fighting crime with Augmented Reality
- How the NFL enables fans to watch game highlights in Virtual Reality
- Uber partners with Star Wars for the launch of Rogue One
DEEP READS
- The theory of ‘shareable design’. Alternatively known as ‘Why I can’t figure out how to use this app’
- Is artificial intelligence the future of customer service?
- How technology is impacting language
And finally, if you’re feeling ambitious but stuck for inspiration for Christmas…
As ever, please tag and share anything you spot with #OMDFWD.