Tag: apple

OMD FWD w/c April 25th

With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al, the landscape is changing beyond all recognition. And this represents a huge opportunity for brands and agencies to reinvent the future, to drive greater innovation around fostering more meaningful customer engagement, experiences and relationships. Please do share anything interesting you spot on Twitter with #OMDFWD

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OMD FWD w/c April 4th

Deliveroo unveiled telepathic food ordering, Honda introduced emoji registration plates, Carlsberg moved into gourmet burgers with The Carlsburger and Virgin Trains offered a 25% discount to customers who were willing to shovel coal. With brands vying for headlines this April’s Fools day, a time when brands are rewarded for being deceptive, impractical and hopefully funny, the million dollar question is, were you fooled? As ever, share anything interesting you spot with #OMDFWD

 Headlines

  • Hot off the press, Twitter has won the rights to stream live NFL Thursday night games
  • It was a poor year for April Fools, but here are the best and worst  including this news grabbing one from Google
  • Speaking of Google, you can now search for animal sounds and have the results delivered in audio

  Insights

Cool

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OMD FWD w/c March 21st

Happy Birthday Twitter! The social media platform celebrates its 10th anniversary since former CEO Jack Dorsey sent the very first tweet, “Just setting up my twttr”. To celebrate the occasion we take a look at the key moments, best tweets and ten interesting facts, including a history of promoted tweets, Oscar selfies and the #heforshe campaign. With such a rich history already, what can we expect in the next ten years? Share anything interesting you spot with #OMDFWD

HEADLINES

  • As Twitter celebrates its 10th birthday we look back at some of the key moments, the best tweets and 10 interesting facts from the social platform
  • Facebook and WhatsApp pull the plug on their Blackberry apps
  • Google launches their new suite of analytics, data and attribution tools, Google Analytics 360

INSIGHTS

  • 7 proactive ways to jump-start your SEO before a site launch
  • 5 ways to partner with influencers on Snapchat
  • Fans who follow bands on Instagram spend more money on  music and live streams according to Nielson study

COOL

  • Flying drone can stay hidden underwater for months
  • Find ways to analyse Facebook video performance
  • Scientists have developed an algorithm, which identifies Tweets which have been written under the influence of alcohol

DEEP READS


OMD FWD w/c 18th January

Welcome to OMD FWD, your weekly fix of future gazing stories from the world of tech, innovation and the digital space. This week UK theme park Alton Towers invest in VR for the launch of a new roller coaster, Timberland launch their first digitally connected store and the World Bank discuss the effects of mobile and digital on development and the broader economy. Read, learn and share away…!

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Please do share any interesting stories using the hashtag #OMDFWD.


OMD FWD w/c 11th January

With the start of the year seeing the annual CES event bring many of the big tech providers together, we saw some less likely candidates take the main stage as our world continues to change. Share anything interesting you spot with #OMDFWD

HEADLINES

 INSIGHTS

 COOL

  • Need some help sticking to your New Year healthy eating plan? Use this magical gadget to reveal your foods nutritional value or track the contents of your fridge with the latest announcement from Samsung
  • After what is said to be the biggest weekend for holiday bookings, consumers will be pleased to hear you can now track how much the sun is effecting you
  • Need help with parking, FordPass app helps you find parking spots, you don’t need to drive a Ford car to use the app, set to realise later in 2016

DEEP READS


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