Tag: apple

OMD FWD w/c Sept 26th

Google has launched an artificial intelligence app called Allo, rejoining the messaging app war. While Apple (iMessage) and Facebook (WhatsApp and Messenger) have massive head starts, Nick Fox, Google’s VP of Communication Products isn’t stressing about Google rejoining the race. Fox said that “while messaging has been around for a while, smart messaging is much newer”. Google’s AI assistant and search functionality are built into Allo, offering a new level of service which other messaging apps do not offer. For example, if you are making dinner plans, Allo will scan nearby restaurants and cinema timings, helping you plan your night. You can even find out football scores and directions to your destination so you won’t be late. While Google+ or Hangouts may not have dented the messaging or social media scene, Allo represents Google’s persistence and commitment to foray back into mobile communication.

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OMD FWD w/c Sept 19th

Until now Amazon has only sold its voice-controlled devices in the US. However, they have confirmed its virtual assistant Echo speakers are heading to the UK, Germany and Austria. The machines can answer questions, control other internet-connected devices, build shopping lists and link to dozens of third-party services including Spotify and Uber. Experts say they appeal to early adopters’ sense of curiosity but tend to be harder to sell to others, potentially due to the raised concerns about the use of listening technology. With an estimated five million speakers already sold and Google working on their own artificial-intelligence-powered speaker to be launched later this year, it appears the mass market is finally ready to bring such technology into the home. Currently the most common smart home device is the thermostat, so we’re excited to see how this product develops.

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OMD FWD w/c Sep 5th

Mobile phone carriers will not be able to deploy network-level ad blocking to their services after the EU published it’s long-awaited net neutrality guidelines. The purpose of this report is to clarify how the data is handled and passed from service providers to their networks. Carriers have been testing their ad blocking techniques on customer apps and the internet through their data centers. As pointed out by The Financial Times, this outlaw will essentially prevent Internet Service Providers from doing this. However, this does not prevent customers from downloading adblocking software themselves, it’s just the local carriers who will not be able to implement it on behalf of customers. An Israel-based tech company called Shine argues that ads eat into as much as 50% of the users’ data plans and that “European citizens have a right to protect themselves from being tracked, profiled and targeted by ad tech”. As Business Insider points out, the UK will have to wait post Brexit from the EU to progress further with mobile adblocking.  As always, please share anything you find interesting with #OMDFWD

HEADLINES

  • EU has moved to block mobile networks ad-blocking ambitions
  • All out of Nerf? Amazon launches Dash, the press-to-order product buttons in Europe
  • Samsung recalls its latest smartphone due to concerns about the Lithium battery explosions
  • Taking on Snapchat? How instant video messaging is now open to Facebook Messenger users

INSIGHTS

  • Google will find the insights for you after injecting machine learning into their app analytics
  • How to make the most of Instagram’s new zoom feature
  • What to speculatively expect from Apple’s conference this Wednesday

COOL

  • Nintendo aims to tap into gaming nostalgia by bringing back the cartridge for its new console
  • Image recognition software Deepmask and Sharpmask (owned by Facebook) are being opened sourced
  • Take yourself off Facebook? You can only find Snapchat on Snapchat moving forward

DEEP READS

 


OMD FWD w/c Aug 15th

With the continued popularity and hype around Pokemon Go, the spotlight on Augmented Reality is bright with attention on Artificial Intelligence and Virtual Reality also increasing. The future of these technologies is still uncertain but hints of what is to come can be seen in recent industry headlines. Whilst the battle for which technology platform becomes the norm continues, the BBC has launched BBC Sport360 and NBC has an called NBC Sports, both of which will put you at the the heart of the Rio Olympics through VR capabilities. Sports fans are able to experience the closing ceremony, athletics, boxing and many more activities through 360-degree storytelling. Not all of us will have this technology lying around the house, but Facebook mentioned in April that more than 1 million people had used their VR Gear (a Facebook Samsung collaboration) for an array of experiences – from sports and movies to video games. Even more exciting is what type of product and user experiences VR will unlock for brands as the spotlight on this technology increases. Share anything you spot that is interesting with #OMDFWD

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OMD FWD w/c July 4th

The ride-sharing app Uber has developed a new technology that it plans on using to track driver behaviour. Designed to improve passenger safety the technology will specifically monitor if drivers are travelling too fast or braking too harshly. Uber and drivers will receive data about their driving performance, along with safety tips on how they can improve their journey. Partnering with the Governor’s Highway Safety Association and Mothers Against Drunk Driving this announcement shows a true dedication to using cutting edge technology and data to not only improve consumer experience but in the long run, save lives. The shift in ambition demonstrates how important aspects such as efficiency, safety and the environment now are in the automotive industry and their business objectives. With these aspects being increasingly important to consumers we expect to see a rise in automotive businesses focussing their attention on purposeful product development and marketing that not only engages the consumer but benefits their livelihood. Read, learn and share away.

HEADLINES 

  • Apple plans to acquire the artist owned streaming service Tidal
  • Snapchat announces Chat 2.0, aimed at combining video, audio, stickers and GIFs
  • Facebook Messenger for business updates galore (including GIFs, obviously)

 INSIGHTS

  • Memes, EU citizens and Canada. What the UK digital fallout from Brexit can tell us?
  • Why Facebook algorithm shift toward friend and family content is good news for social video
  • How Uber plan to use mobile technology to track employee driving performance

COOL

  • Hologram Karaoke is a thing and means you could take the stage with your favourite artist in the future
  • Apple patents technology which could prevent people using their iPhones to film at gigs, but have released 4 new emoji packs to make up for it
  • Old Spice have launched an 8 bit social game and you’re the star

DEEP READS

  • Speaking of social gaming, remember Farmville? How social gaming can suffer from an over-reliance on Facebook
  • More Brexit? What we can learn from opposing Brexit social media strategies
  • What are the possibilities of Oculus Rift lifting it’s device restrictions

Please do share anything interesting you spot on Twitter with #OMDFWD


OMD IS THE MOST MEDALED MEDIA AGENCY

OMD IS ONCE AGAIN THE MOST MEDALED MEDIA AGENCY IN CANNES

OMD has once again proved to be an indomitable force as we were hailed as the most awarded media agency network, earning a total of 63 lions across many different categories. Winning 3 grand prix, 9 gold, 16 silver and a staggering 35 bronze. OMD has again without doubt stolen a march on its competitors at one of the most prestigious creative events in the industry.

OMD’s accolades were awarded for work across a broad spectrum of client categories – including automotive, CPG, financial services, media, retail, sports goods and technology – by OMD agencies across the globe. On top of being the most awarded media agency in the Media category, OMD also topped the ranking in 7 further categories including Digital Craft, Creative Effectiveness, Cyber, Integrated, Film, Film Craft and Health & Wellness.

OMD WINS SPAN GLOBE AND CATEGORIES

EMEA_wins

  • OMD SWEDEN – SLOW DOWN GPS, IF INSURANCE (6 TOTAL – 1 GOLD, 1 SILVER, 4 BRONZE)
  • OMD SWEDEN – THE ORGANIC EFFECT, COOP (4 TOTAL – 1 GRAND PRIX, 1 GOLD, 1 SILVER,      1 BRONZE)
  • MG OMD UK – TINY DANCER, JOHN LEWIS INSURANCE (3 TOTAL – 1 GOLD, 2 BRONZE)
  • OMD SWEDEN – THE FISH, KLARNA (2 TOTAL – 2 BRONZE)
  • OMD SWEDEN – THE CHEESE, KLARNA (1 TOTAL – 1 BRONZE)
  • OMD SWEDEN – THE SWIM, KLARNA (2 TOTAL – 2 BRONZE)
  • OMD UK – HUMANS, CHANNEL 4 (2 TOTAL – 2 SILVER)
  • MG OMD UK – THE MAN ON THE MOON, JOHN LEWIS (2 TOTAL – 1 SILVER, 1 BRONZE)
  • MG OMD UK – MONTY’S CHRISTMAS, JOHN LEWIS (1 TOTAL – 1 GRAND PRIX)
  • OMD UAE – DATE NIGHT, HENKEL (1 TOTAL – 1 SILVER)
  • OMD UAE – SUNDAY STROLL, HENKEL (1 TOTAL – 1 SILVER)
  • OMD UAE – BARKING PUPPY, HENKEL (1 TOTAL – 1 SILVER)
  • OMD UAE – I CAN TEACH YOU TOO, DUBAI CARES (1 TOTAL – 1 BRONZE)
  • OMD ITALY – DACIA FAMILY PROJECT, RENAULT ITALIA (1 TOTAL – 1 BRONZE)
  • OMD GERMANY – KEYS OF HOPE, DEUTSCHER CARITASVERBAND / CARITAS INTERNATIONAL    (1 TOTAL – 1 BRONZE)
  • OMD ITALY – BUSINESS BOOSTER, RENAULT ITALIA (1 TOTAL – 1 BRONZE)
  • OMD UK – HUNTED, CHANNEL 4 (1 TOTAL – 1 BRONZE)
  • MG OMD UK – A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS, JOHN LEWIS              (1 TOTAL – 1 BRONZE)
  • OMD UAE – CHAMPIONS HIJACK, GO SPORT (1 TOTAL – 1 BRONZE)

NA_wins

 

  • OMD USA – THE SUPER BOWL DUNK, GATORADE (5 TOTAL – 1 GOLD, 1 SILVER, 3 BRONZE)
  • OMD USA – GE PODCAST THEATRE PRESENTS THE MESSAGE, GE (3 TOTAL – 2 GOLD,                  1 BRONZE)
  • OMD USA – IN-A-SNAP, LOWE’S (3 TOTAL – 1 SILVER, 2 BRONZE)
  • OMD USA – NYT VR, THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINI          (1 TOTAL – 1 GRAND PRIX)
  • OMD USA – THE LADY GAGA + INTEL PERFORMANCE, INTEL (1 TOTAL – 1 GOLD)
  • OMD USA – COLOR BARS, APPLE (1 TOTAL – 1 SILVER)
  • OMD USA – INTEL WINTER X GAMES 2016, INTEL (1 TOTAL – 1 BRONZE)
  • OMD USA – RAINBOWS, DORITOS (1 TOTAL – 1 BRONZE)
  • OMD USA – PEPSI + EMPIRE PARTNERSHIP, PEPSICO (1 TOTAL – 1 BRONZE)
  • OMD USA – HISTORY OF SOUND, APPLE (1 TOTAL – 1 BRONZE)

APAC_wins

  • OMD NEW ZEALAND – UNFORGOTTEN SOLDIERS, SKY TELEVISION NEW ZEALAND (7 TOTAL –      3 SILVER, 4 BRONZE)
  • OMD NEW ZEALAND – HELLO, NZ TRANSPORT AGENCY (1 TOTAL – 1 GOLD)

LATAM_wins

  • OMD COSTA RICA – #LEYDEMIERDA (#SHITLAW), TERRITORIO DE ZAGUATES (2 TOTAL –               1 SILVER, 1 BRONZE)
  • OMD DOMINICAN REPUBLIC – END THE SILENCE, LA SIRENA (2 TOTAL – 1 GOLD, 1 SILVER)

Mainardo de Nardis, Global CEO, OMD Worldwide said, “We are thrilled and proud to have been awarded and recognised once again for our commitment to stronger, smarter and better work for our clients.  Creativity remains at the core of everything we do at OMD and as the landscape changes in our industry we have the agility and the talent to lead and equally make our clients leaders in their categories as well. We wish to thank all of our incredible clients that make this possible – and our people, without whom none of this would be possible”


OMD FWD w/c June 13th

Tim Shank can guarantee he’ll never leave home without his keys. Why? His house keys are located inside his body. Shank, the president of the Minneapolis futurist group TwinCities+, has a chip installed in his hand that can communicate electronically with his front door and tell it to unlock itself. Shank is one of a growing number of “biohackers” who implant hardware ranging from microchips to magnets inside their bodies. Some biohackers use their implants in experimental art projects whilst others who have disabilities or medical conditions use them to improve their quality of life. Whilst the long-term health risks of the practise are still unknown, many biohackers claim that, if done right, implants can be no more dangerous than getting a piercing or tattoo. With 25% of Australians found to be “at least slightly interested” in paying for purchases through a chip implanted in their bodies, it looks like we could be looking at a very advanced future for contactless payment. As always, share anything interesting you spot with #OMDFWD

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OMD FWD w/c May 30th

Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD

 HEADLINES

  • Twitter set to drop their Buy button, 8 months after its launch
  • Google is now the largest media owner in the world, controlling 12% of all global media spend
  • Spotify is allowing brands to sponsor the most popular playlists
  • Google turns to Google Maps as its latest source of ad revenue

Insights

  • Find out how the recent Instagram changes affect your marketing
  • Publishers’ Facebook videos are shared 7 times more than links
  • Why changing your app’s logo can make an impact on engagement

Cool

Deep reads

And finally, Chewbacca replies to Chewbacca Mom


OMD FWD w/c May 16th

Netflix is the latest brand to inventively tie Snapchat into its promotional campaigns. Instead of simply sending out its own snaps, Netflix are asking fans of its original shows to interact with them while out and about. Using iconic characters from popular Netflix shows, including Frank Underwood (House of Cards) and Kimmy Schmidt (Unbreakable) passers by can Face Swap onto the billboards by taking a selfie using Snapchat. As facial recognition software gets better and better this is a brilliant example of leveraging Snapchat that can take over the internet through offline activity. 

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OMD FWD w/c May 2nd

MTV, eager to cultivate new youth audiences on screens other than those belonging to a TV set, said it would revive its popular series “Cribs” as a short-form programme designed specifically for the instant-messaging app Snapchat. In a retooled version, artists and celebrities will be able to guide Snapchat users through their homes by speaking to camera, providing fans with an intimate experience. Keep an eye out for its launch in June. Please do share anything interesting you spot on Twitter with #OMDFWD

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