OMD FWD w/c March 28th
Microsoft may have made one of the biggest mistakes in recent memory. No it’s not the Windows 8…but an artificially intelligent chat-bot called Tay. Tay was designed to learn the art of conversation from humans on Twitter, and speak like a teenage girl. Instead Microsoft’s experiment turned into a PR disaster- within hours of being unleashed on Twitter the “innocent teen” bot was transformed into a misogynist and racist (to name a few) entity. With the AI market set to reach $11.1bn by 2024 the next step is teaching AI to play nice and police themselves. Read, learn and share away….!!!
HEADLINES
- Instagram users have spurned the platform’s shift to an algorithmic timeline, and sharper content focus twinned with spend could now be needed for brands
- Tumblr revamps to encourage more interaction and conversations
- Apple Pay is coming to mobile web, very welcome news for mCommerce providers
- Snapchat buys Bitstrips the maker of the cartoon-like Bitmoji
- Google’s AdWords gets a redesign and here’s the first look
INSIGHTS
- We’re more honest with our phones than with our doctors, and how this could help
- Facebook’s Basketball game notched up 300 million plays in its first week suggesting it’s a huge potential avenue for the platform
- An interesting article exploring the issues facing AI after Microsoft’s artificially intelligent chat-bot was closed down for bad behaviour
COOL
- Yes, holoportation is now ‘a thing’ and it’s very sci-fi
- The BBC is handing out microbit computers to 11-12 year olds to encourage children to learn code
- We could be using Facebook Messenger to pay for goods in-store very soon
DEEP READS
- Here’s a full round-up of the first Oculus Rift reviews
- How the death of creative and tech companies can lead to positive cycle
- Top publishers on the platforms that matter to them