Tag: Android

Hello and welcome to your weekly FWD! This week, Spotify CMO Seth Farbman has revealed why its data-driven outdoor ads “2018 Goals” work so well. Our personal favourite:

Avoid the “medical professionals” who added these songs to operating room playlists:
– Stressed Out
– Can’t Feel My Face
– Stairway to Heaven
– Say You Won’t Let Go

But Spotify are not the only ones that are revolutionising OOH…Volvo has built a lightening-powered billboard! Spotify listeners, you can also find out how many minutes of music you’ve listened to this year here. #2017Wrapped

HEADLINES

• 1^st social platform alteration – Snapchat are separating the media from the social
• 2^nd social platform change – a sharing button and story archiving function come to Instagram
• NEW social platform – Facebook launches Messenger for Kids (with all contacts vetted by parents)

 INSIGHTS

• Data visualisation into how ideological networks create the political bubble we digitally live in
• A deeper insight into Spotify’s latest inspired use of data in marketing
• When was Android an independent? A timeline of all the company buyouts that Google/Alphabet have made

COOL

• Volkswagen turns on OOH ad by using real lightning and a mythical superhero
• The hungry algorithm for Snickers has gone global
• Here they go again? OK GO release another music video and it is quite good

DEEP READS

• Facebook’s subtle shift in distinction from Audience API to Audience Tool – why it’s positive for us, why they’re removing the ability to exclusion target by ethnicity
• The pro’s and con’s to facial recognition
• This is ace – what the internet knows about you. Try it for yourself

If you see anything interesting in the next week, please share using #OMDFWD

Hello and welcome this week’s OMD FWD. Know that while we wanted to include a veritable feast of fake news and April foolery, we’ve limited these to the ‘Cool’ section. Everything else is totally ‘legit’, promise…

This week saw a milestone day for the world of mobile, as Android internet usage during March overtook Windows PCs, albeit by less than 1%. Whilst this could have been predicted with smartphone shipments overtaking PCs six years ago it is still a sign of how important smartphones have become to many people. Elsewhere, Reddit and Vive have announced new and improved services. Reddit has revamped its self-service advertising offering whilst HTC with Vive has introduced VR ad’s, offering immersive and effective impressions. With VR now offering a clear advertising opportunity it will be interesting to see how brands react.

HEADLINES

• Snapchat discover now has a search function (rejoice!)
• Reddit has revamped its self-service advertising offering
• HTC will be incorporating advertising into its Vive VR offering

 INSIGHTS

• Android internet usage has overtaken windows PC’s for the first time
• Small business payment solution Square launches in the UK is a big thing
• While you’ll be seeing a whole lot more of 360 live-steaming

 COOL (AKA FAKE NEWS)

• Amazon Echo can now listen and react to animals
• Miss Pac-man has made her way onto your Google Maps
• Google also unveil ‘Google Gnome’

DEEP READS

• What happens when an unknown artist is given a Spotify playlist push
• Facebook have subtly added a ‘rocket’ icon and this is the potential uses
• What the potential impact of AI on B2C services could be…

Find anything extraordinary this week? Share it via #omdfwd and we’ll make sure to include.

Since the last major sporting summer event, World Cup 2014, the creative possibilities on Twitter have evolved hugely. Last year Twitter announced that video views increased 150-fold year on year, with the emergence of Periscope bringing the power of live video to the fore. Emojis continue to redefine how people communicate online. In fact the “kissing” emoji alone was used 6.6 billion times on Twitter last year, taking on a language of its own. And new features such as Twitter Moments, Stickers, GIFS and polls have provided a new layer to how people and brands can express themselves in a tweet. To reflect this, Twitter’s Director of Brand Strategy, Laurent Buanece, has analysed some of the the biggest brand campaigns supported across Europe during #EURO2016 to determine a top five including, #OrangeSponsorsYou, Vauxhall’s #GETIN and Volkswagen’s real-time emoji updates. From tweets powering an Eiffel Tower light show to fixture downloads, Twitter now demonstrates the breadth of creativity and innovation now available on the platform. We look forward to seeing how brands continue to connect with consumers as the summer of sport moves towards #Rio2016. Read, learn and share away.

HEADLINES

• Everyone is talking about Pokémon GO, the mobile AR game that has turned into an overnight sensation in the US, surpassing WhatsApp, Instagram, and Snapchat for daily usage of Android users in the US.
• Snapchat introduces ‘Memories’ – a new way to upload and save from your camera roll. Some are commenting that it fundamentally changes what Snapchat stands for.
• Pinterest adds a shopping cart and rolls out visual search.

INSIGHTS

• Twitter reveals insights from best brand campaigns of EURO 2016.
• Insights from Cannes Lions 2016: VR comes of age.
• Streams of the Pokémon theme song on Spotify have increased 362% globally in the past week.

COOL

• Google is teaching it’s cars to be nice to cyclists.
• DeepMind is being used to analyse eye scans.
• A London start-up is using AI to brew beer.

DEEP READS

• ‘Snapchat isn’t mobile-first, it’s something else entirely’.
• McKinsey on automation: where machines could replace humans.
• How technology disrupted the truth.

Please do share anything interesting you spot on Twitter with #OMDFWD