Tag: Android

OMD FWD w/c 4th December

Hello and welcome to your weekly FWD! This week, Spotify CMO Seth Farbman has revealed why its data-driven outdoor ads “2018 Goals” work so well. Our personal favourite:

Avoid the “medical professionals” who added these songs to operating room playlists:
– Stressed Out
– Can’t Feel My Face
– Stairway to Heaven
– Say You Won’t Let Go

But Spotify are not the only ones that are revolutionising OOH…Volvo has built a lightening-powered billboard! Spotify listeners, you can also find out how many minutes of music you’ve listened to this year here. #2017Wrapped

HEADLINES

 INSIGHTS

  • Data visualisation into how ideological networks create the political bubble we digitally live in
  • A deeper insight into Spotify’s latest inspired use of data in marketing
  • When was Android an independent? A timeline of all the company buyouts that Google/Alphabet have made

COOL

DEEP READS

If you see anything interesting in the next week, please share using #OMDFWD


OMD FWD w/c April 3rd

Hello and welcome this week’s OMD FWD. Know that while we wanted to include a veritable feast of fake news and April foolery, we’ve limited these to the ‘Cool’ section. Everything else is totally ‘legit’, promise…

This week saw a milestone day for the world of mobile, as Android internet usage during March overtook Windows PCs, albeit by less than 1%. Whilst this could have been predicted with smartphone shipments overtaking PCs six years ago it is still a sign of how important smartphones have become to many people. Elsewhere, Reddit and Vive have announced new and improved services. Reddit has revamped its self-service advertising offering whilst HTC with Vive has introduced VR ad’s, offering immersive and effective impressions. With VR now offering a clear advertising opportunity it will be interesting to see how brands react.

HEADLINES

 INSIGHTS

 COOL (AKA FAKE NEWS)

DEEP READS

Find anything extraordinary this week? Share it via #omdfwd and we’ll make sure to include.


OMD FWD w/c July 11th

Since the last major sporting summer event, World Cup 2014, the creative possibilities on Twitter have evolved hugely. Last year Twitter announced that video views increased 150-fold year on year, with the emergence of Periscope bringing the power of live video to the fore. Emojis continue to redefine how people communicate online. In fact the “kissing” emoji alone was used 6.6 billion times on Twitter last year, taking on a language of its own. And new features such as Twitter Moments, Stickers, GIFS and polls have provided a new layer to how people and brands can express themselves in a tweet. To reflect this, Twitter’s Director of Brand Strategy, Laurent Buanece, has analysed some of the the biggest brand campaigns supported across Europe during #EURO2016 to determine a top five including, #OrangeSponsorsYou, Vauxhall’s #GETIN and Volkswagen’s real-time emoji updates. From tweets powering an Eiffel Tower light show to fixture downloads, Twitter now demonstrates the breadth of creativity and innovation now available on the platform. We look forward to seeing how brands continue to connect with consumers as the summer of sport moves towards #Rio2016. Read, learn and share away.

HEADLINES

INSIGHTS

COOL

DEEP READS

Please do share anything interesting you spot on Twitter with #OMDFWD


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