OMD FWD w/c February 15th
This week in OMD FWD. As the world’s fastest growing digital language, emojis are increasingly playing a vital role in marketing leading to a growing demand for more accurate measurement on their impact. From ordering a Domino’s using a pizza emoji to hashtag generated emojis promoting the latest Star Wars film, emojis certainly create noise with millennials, but do they deliver ROI? Read, learn and share away….!!
HEADLINES
- Twitter’s new algorithmic timeline and what it means for brands, as well as a look at their premium video placement ‘first view’
- LinkedIn closes it’s ad network, refocusing efforts on native content
- Instagram rolls out video view counts
- Facebook adds in captioning overlays to video
INSIGHTS
- What YouTube’s acquisition of BandPage means for convergence
- Short form content drives higher engagement according to this WARC report
- How the web is being redesigned for mobile with AMP (Accelerated Mobile Pages), a Google backed open source project
COOL
- Kickstarter celebrates passing 100,000 successfully funded projects with 100 facts
- Use our phone to help sense earthquakes. Crowdsourcing on a seismic scale
- Asics scoops up Runkeeper to keep pace with rivals
DEEP READS
- Why the Internet of Things hasn’t yet blown up
- Ad tech is looking to examine the ROI of the emoji
- How Facebook is improving Instant Articles to further win over publishers