Tag: Amazon Go

Hello and welcome to your weekly FWD. This week, Google’s new update lets Android users mute reminder ads from apps and websites. In a bid to open a window for new users, Snapchat Stories will soon be able to be shared outside the app as long they are created by verified users. Whilst tweaking its algorithms, Facebook has exclusive rights of Dota 2 live streams thanks to their partnership with ESL One and are contemplating future streams in VR. In other social news, Twitter is expanding their moment by selling Sponsored Moments, a collection of tweets packaged around a specific them or event, while Amazon Go is ready for customers. Lastly, there is a silver lining of this wintry weather as new data reveals that the winter chill can boost consumers’ receptiveness to online advertising.

HEADLINES

• Google trials stronger ad blockers on Android and lets users mute ‘reminder’ ads
• Snapchat looks to expand their reach by making Stories easier to share outside their platform
• Facebook partners with ESL One to live stream games, in a bid to compete with the likes of Twitch and YouTube
• Twitter releases Sponsored Moments

INSIGHTS

• A quarter of voice interactions demonstrate purchase intent
• Check out the publishers with the most to lose in terms of traffic from Facebook’s new algorithm changes
• Online ad engagement soars for certain categories during cold weather

COOL

• Amazon launches their first supermarket – Amazon Go, with no queues and a wealth of tracking
• A smart contact lens can indicate blood sugar levels for diabetics
• A new app allows dog owners to create the perfect selfie of their pets

DEEP READS

• Find out how the Guardian’s business has transformed in the last year, with a rebrand and plea for donations
• A look at how Amazon could one day threaten the likes of Facebook and Google
• Brian Solis gives his view on the best way to create micro moments that reach today’s hyper connected generation

Please share anything of interest using #OMDFWD

Hello and welcome to your weekly FWD. This week, Google’s new update lets Android users mute reminder ads from apps and websites. In a bid to open a window for new users, Snapchat Stories will soon be able to be shared outside the app as long they are created by verified users. Whilst tweaking its algorithms, Facebook has exclusive rights of Dota 2 live streams thanks to their partnership with ESL One and are contemplating future streams in VR. In other social news, Twitter is expanding their moment by selling Sponsored Moments, a collection of tweets packaged around a specific them or event, while Amazon Go is ready for customers. Lastly, there is a silver lining of this wintry weather as new data reveals that the winter chill can boost consumers’ receptiveness to online advertising.

HEADLINES

• Google trials stronger ad blockers on Android and lets users mute ‘reminder’ ads
• Snapchat looks to expand their reach by making Stories easier to share outside their platform
• Facebook partners with ESL One to live stream games, in a bid to compete with the likes of Twitch and YouTube
• Twitter releases Sponsored Moments

INSIGHTS

• A quarter of voice interactions demonstrate purchase intent
• Check out the publishers with the most to lose in terms of traffic from Facebook’s new algorithm changes
• Online ad engagement soars for certain categories during cold weather

COOL

• Amazon launches their first supermarket – Amazon Go, with no queues and a wealth of tracking
• A smart contact lens can indicate blood sugar levels for diabetics
• A new app allows dog owners to create the perfect selfie of their pets

DEEP READS

• Find out how the Guardian’s business has transformed in the last year, with a rebrand and plea for donations
• A look at how Amazon could one day threaten the likes of Facebook and Google
• Brian Solis gives his view on the best way to create micro moments that reach today’s hyper connected generation

Please share anything of interest using #OMDFWD

Amazon Go is a bricks-and-mortar grocery shop due to open to the public in 2017. The Seattle-based store will enable people with an Amazon Go app ‘just to walk’ out of the store without the need to wait in line to pay or check out. Amazon said that it started working on the concept four years ago by bringing together technologies found in self-driving cars (such as computer vision, sensor fusion and deep learning) to create a store. The technology used in-store is able to detect when products are taken or returned to the shelves, keeping a track of them in your virtual cart. After picking up what you want in the store, your Amazon account will automatically be charged and receive a receipt. Powered by artificial intelligence this is a huge development for the future of retail and in-store experiences, which have been struggling to compete with e-commerce. It will be interesting to see how other high street brands react to this development in 2017.

HEADLINES

• Amazon launches the Amazon Go Store as “a new kind of store with no checkout required”
• Thousands of Starbucks stores just became Pokemon Go gyms
• Facebook has big plans for its enterprise social product ‘Workplace’

INSIGHTS

• Some SEO trends to look out for in 2017 from Search Engine Land
• The secret to understanding user behaviour in the App Store
• A recently updated ‘Mobile is eating the World’ presentation from Benedict Evans

 COOL

• Dutch Police fighting crime with Augmented Reality
• How the NFL enables fans to watch game highlights in Virtual Reality
• Uber partners with Star Wars for the launch of Rogue One

 DEEP READS

• The theory of ‘shareable design’.  Alternatively known as ‘Why I can’t figure out how to use this app’
• Is artificial intelligence the future of customer service?
• How technology is impacting language

And finally, if you’re feeling ambitious but stuck for inspiration for Christmas…

As ever, please tag and share anything you spot with #OMDFWD.