Tag: Amazon Alexa

The Battle for the Living Room

TV viewing has dramatically changed over the past few years. New companies, new formats, new devices and new subscription models have all impacted what we can only very loosely still call ‘TV viewing.’ At a recent evening organised by MTM, we heard some of the brightest and the best from Sky, BBC, YouView and Google debate how our beloved googlebox experience may change even more over the next decade.

The biggest changes we can expect are around data, voice search, the user experience and ultimately the battle for YOUR living room.

Firstly, the opportunity with data is huge, and TV content providers are only just getting started. Everyone has taken note of the success Netflix had, and they are looking to improve the user experience through data to understand and personalise the viewing experience. This makes the EPG critical. In the UK, given their data capabilities and reach, Sky and BBC should be able to go toe to toe with Amazon and Netflix. Everyone else is in the uncomfortable position of playing catch-up.

The challenge is, viewers want content suggestions tailored to them and their viewing habits, but also want completely left-field suggestions they would never choose themselves and might love! No small task.

Voice search and command is highly significant, but also the great unknown. Searching via voice is twice as popular amongst 18-34s compared to all adults. Understandably, people are far more comfortable talking out loud from the comfort of their own house than in public. This means TV content is some of the most searched for via voice. Currently, content providers are trying to work out how to balance users switching between remote control use and voice.

Amazon’s Alexa’s technology is moving into more smart TV, offering Alexa as a catch-all assistant for viewing content on your TV, provided it is connected. Unsurprisingly, Google is not far behind in linking assistant to your TV alongside other household devices, and Apple TV already utilises Siri.

So rather than a battle for your TV, or perhaps your living room, this is quickly escalating into a battle for the OS to your home!

The engineers in the room were getting very excited about UX. Known to people like me as the user experience. It seems everyone is developing, learning from and improving upon everyone else’s UX. This amalgamation, where data meets the interface, meets navigation, and crucially gets you to compelling content fast, is the utopia moment for all broadcasters.

Interestingly, most are already testing different layouts, messaging and content. So, no-one’s Netflix or Sky interface will look the same as anyone else’s.

This brings us neatly onto the next significant development: The TV as an entertainment hub in the future. As voice interface more readily controls your TV, lights, curtains and thermostat, the TV may well become your main household interface. Whilst we may then spend more time with the big screen, TV content will be elbowed out the way by a plethora of other uses.

As TVs integrate a camera and movement recognition, we will more happily use the main set for video calls and games taken straight from apps. Games consoles can already be integrated into the main set. Photo albums and video clips can happily be called up from phone or Facebook with a simple command, and the TV becomes a social hub too. Snapchat lenses are far more fun when there is room for the whole family to be turned into rainbow-spewing trolls!

Where does this leave today’s content creator and provider? Interestingly there were some truisms that remain. The power of channel brands still exists, and their heritage makes them a default viewing option for years to come. Additionally, linear scheduling was still seen as important. Releasing an episode a week creates talkability over time which binge watching cannot yet compete with.

And finally, we may never rid ourselves of the power of Saturday Night. Families and friends still want to congregate together, to watch the biggest shows as a collective, connected mass. All the voice-controlled, Alexa-powered technology in the world cannot deter us from tuning into a bit of Ant n’ Dec.


OMD FWD w/c 28th August

Hello and welcome to this week’s OMD FWD! Despite it being officially summer you can’t blame us for saying “Winter is coming”…as this week Facebook rolled out a special Game of Thrones photo filter for the season finale (don’t panic no spoilers included!).

Facebook has also been making some changes to the platform, moving towards TV-like content after seeing higher engagement from serialised publisher content, blocking advertising on pages that share fake news and withdrawing some of the less business-focused ad formats. Meanwhile, Amazon continues to rise in the ranks of the online giants, expanding its programmatic offering and moving into the FinTech space. However, Walmart and Google are partnering to challenge Amazon’s ascent by taking on Alexa in the voice-shopping market. It also appears that Alexa may face some other intruders in the future…kids!

Do you think you have an idea that could turn you into a tech titan? Perhaps involving smart homes or self-driving cars? Take a look at Uber’s first pitch to get some ideas on how to do it!

HEADLINES

 INSIGHTS

COOL

DEEP READS

If you see anything FWD worthy in the week ahead, please share using #OMDFWD


OMD FWD w/c 24th July

Hello and welcome to your friendly, neighbourhood weekly FWD! 

As Comic-Con fever has taken over this week, the digital galaxy has been lit up as the tech giants take on their foes! While Facebook tackles fake news by preparing to let users pay for their favourite news content, Google is hunting down fraudulent ads and YouTube is going up against online extremism. There is also a new army of giants being built, this time from AI, that hope to protect us from future cyber-attacks.
 
Back on planet earth – have you ever wondered how to monitor your pets’ fitness? You can now measure it playing fetch with a high-tech rubber ball. And you’ll never go hungry in an Uber again as start-up Cargo aims to launch an in-Uber vending machine, giving new meaning to food on the go!

HEADLINES

 INSIGHTS

COOL

DEEP READS

and finally, The Rock shows us all how to get the best out of Siri

If you see anything of FWD worthy in the week ahead, please share using #OMDFWD


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