Tag: algorithms

OMD FWD w/c 29th January

Hello and welcome to your weekly FWD. This week, Google’s new update lets Android users mute reminder ads from apps and websites. In a bid to open a window for new users, Snapchat Stories will soon be able to be shared outside the app as long they are created by verified users. Whilst tweaking its algorithms, Facebook has exclusive rights of Dota 2 live streams thanks to their partnership with ESL One and are contemplating future streams in VR. In other social news, Twitter is expanding their moment by selling Sponsored Moments, a collection of tweets packaged around a specific them or event, while Amazon Go is ready for customers. Lastly, there is a silver lining of this wintry weather as new data reveals that the winter chill can boost consumers’ receptiveness to online advertising.

HEADLINES

INSIGHTS

COOL

DEEP READS

  • Find out how the Guardian’s business has transformed in the last year, with a rebrand and plea for donations
  • A look at how Amazon could one day threaten the likes of Facebook and Google
  • Brian Solis gives his view on the best way to create micro moments that reach today’s hyper connected generation

Please share anything of interest using #OMDFWD


OMD FWD w/c 29th January

Hello and welcome to your weekly FWD. This week, Google’s new update lets Android users mute reminder ads from apps and websites. In a bid to open a window for new users, Snapchat Stories will soon be able to be shared outside the app as long they are created by verified users. Whilst tweaking its algorithms, Facebook has exclusive rights of Dota 2 live streams thanks to their partnership with ESL One and are contemplating future streams in VR. In other social news, Twitter is expanding their moment by selling Sponsored Moments, a collection of tweets packaged around a specific them or event, while Amazon Go is ready for customers. Lastly, there is a silver lining of this wintry weather as new data reveals that the winter chill can boost consumers’ receptiveness to online advertising.

HEADLINES

INSIGHTS

COOL

DEEP READS

  • Find out how the Guardian’s business has transformed in the last year, with a rebrand and plea for donations
  • A look at how Amazon could one day threaten the likes of Facebook and Google
  • Brian Solis gives his view on the best way to create micro moments that reach today’s hyper connected generation

Please share anything of interest using #OMDFWD


OMD FWD w/c Oct 10th

In 2014, Chinese e-commerce service Alibaba was first listed on the US stock exchange at a value of $168bn, the largest IPO in history. According to Wall Street Journal reports, Snap Inc. is planning an initial public offering that will value the company that owns image messaging and multimedia app, Snapchat, at an estimated minimum of $25bn. Snapchat is notably popular with young people, allowing users to send pictures and videos with promoted filters. Having publicly rejected a $3bn bid from Facebook in 2013, who acquired Instagram for £2bn in 2012. It is predicted that the four-year-old company is expected to generate $366.7m in worldwide ad revenue (eMarketer) compared to last year’s $60m revenue. Expect to see Snap Inc. shares selling as early as late March.

HEADLINES

  • A big week of releases from Google as they announce the launch of Pixel, Home and Daydream (that’s a smartphone, a smart speaker and smart VR ecosystem, respectively)
  • Snapchat anticipated being valued at a $25+ billion
  • Amazon adds a premium Twitch offering to Prime member benefits

INSIGHTS

COOL

DEEP READS

Share anything interesting you spot with the hashtag #OMDFWD


OMD FWD w/c July 18th

In a week that political resignations, leadership battles and market turmoil dominated news headlines, a certain monster-hunting mobile game was busy making waves online. While Twitter remains a firm favourite for political chatter, Pokémon Go now has more daily users on Android phones than the social media giant. Not only is it the most popular game in US history, but it is also breaking records when it comes to retention of users. According to Survey Monkey Pokémon Go is seeing retention rates at more than double the industry average, pulling in revenues at twice the average rate for casual gamers. It therefore wasn’t long before Pokémon Go explored paid for placement from brands, especially as retailers are already paying to set Pokéstop “lures” to draw players in. With Duane Reade pharmacies in the US and Vodafone in Germany already chomping on the bit to be sponsored “portals” the game looks to set to build on its current momentum. But brands do need to be careful to not put players off with big sponsorship deals as well as draw mobs of users to various locations. With brands getting in on the action it will be interesting to see how their involvement affects retention rates, and whether Pokémon Go is here to stay, or just another fad. As ever, please share anything you spot with #OMDFWD

HEADLINES

 INSIGHTS

COOL

  • Netflix introduces Flixtape, a TV ‘mix tape’ to share your viewing loves
  • It’s not all clever tech in FWD.  The  residents of the Faroe Islands have taken a retro approach to get themselves onto Google Streetview
  • Staying on the retro theme, Nintendo is releasing a mini nes in time for Christmas

DEEP READS


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