The annual tech and innovation fest, Dmexco gets under way in Cologne this week. This year’s tantalising premise is that, “Digital is everything — not every thing is digital.” Why? Because digital marketing is about to get personal, according to OMD Europe global account director, Steve Blakeman. OMD Germany will be hosting a rather grand presence this year with a stand in the main exhibition area (Hall 7 B-041), which will showcase OMD alongside other OMG agencies. Mainardo de Nardis, our Global OMD CEO, will be taking to the main stage to discuss the changing marketing agency landscape at 11:45 am GMT on September 15th, 2016 which you can livestream. Earlier that morning, Blake Cuthbert will be taking part in the Mediatel breakfast panel where experts will discuss expanding the reach and delivering new customers with digital advertising. Don’t worry if you won’t be able to make it to the event, we will be bringing you live updates across our @OMD_EMEA social accounts.
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As ever, share what you spot using #OMDFWD
Tim Shank can guarantee he’ll never leave home without his keys. Why? His house keys are located inside his body. Shank, the president of the Minneapolis futurist group TwinCities+, has a chip installed in his hand that can communicate electronically with his front door and tell it to unlock itself. Shank is one of a growing number of “biohackers” who implant hardware ranging from microchips to magnets inside their bodies. Some biohackers use their implants in experimental art projects whilst others who have disabilities or medical conditions use them to improve their quality of life. Whilst the long-term health risks of the practise are still unknown, many biohackers claim that, if done right, implants can be no more dangerous than getting a piercing or tattoo. With 25% of Australians found to be “at least slightly interested” in paying for purchases through a chip implanted in their bodies, it looks like we could be looking at a very advanced future for contactless payment. As always, share anything interesting you spot with #OMDFWD
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Netflix is the latest brand to inventively tie Snapchat into its promotional campaigns. Instead of simply sending out its own snaps, Netflix are asking fans of its original shows to interact with them while out and about. Using iconic characters from popular Netflix shows, including Frank Underwood (House of Cards) and Kimmy Schmidt (Unbreakable) passers by can Face Swap onto the billboards by taking a selfie using Snapchat. As facial recognition software gets better and better this is a brilliant example of leveraging Snapchat that can take over the internet through offline activity.
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With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al, the landscape is changing beyond all recognition. And this represents a huge opportunity for brands and agencies to reinvent the future, to drive greater innovation around fostering more meaningful customer engagement, experiences and relationships. Please do share anything interesting you spot on Twitter with #OMDFWD
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Microsoft may have made one of the biggest mistakes in recent memory. No it’s not the Windows 8…but an artificially intelligent chat-bot called Tay. Tay was designed to learn the art of conversation from humans on Twitter, and speak like a teenage girl. Instead Microsoft’s experiment turned into a PR disaster- within hours of being unleashed on Twitter the “innocent teen” bot was transformed into a misogynist and racist (to name a few) entity. With the AI market set to reach $11.1bn by 2024 the next step is teaching AI to play nice and police themselves. Read, learn and share away….!!!
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- We’re more honest with our phones than with our doctors, and how this could help
- Facebook’s Basketball game notched up 300 million plays in its first week suggesting it’s a huge potential avenue for the platform
- An interesting article exploring the issues facing AI after Microsoft’s artificially intelligent chat-bot was closed down for bad behaviour
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Happy Birthday Twitter! The social media platform celebrates its 10th anniversary since former CEO Jack Dorsey sent the very first tweet, “Just setting up my twttr”. To celebrate the occasion we take a look at the key moments, best tweets and ten interesting facts, including a history of promoted tweets, Oscar selfies and the #heforshe campaign. With such a rich history already, what can we expect in the next ten years? Share anything interesting you spot with #OMDFWD
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- As Twitter celebrates its 10th birthday we look back at some of the key moments, the best tweets and 10 interesting facts from the social platform
- Facebook and WhatsApp pull the plug on their Blackberry apps
- Google launches their new suite of analytics, data and attribution tools, Google Analytics 360
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- 7 proactive ways to jump-start your SEO before a site launch
- 5 ways to partner with influencers on Snapchat
- Fans who follow bands on Instagram spend more money on music and live streams according to Nielson study
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- Flying drone can stay hidden underwater for months
- Find ways to analyse Facebook video performance
- Scientists have developed an algorithm, which identifies Tweets which have been written under the influence of alcohol
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Like always read, learn and share away!!
This week in OMD FWD. As the world’s fastest growing digital language, emojis are increasingly playing a vital role in marketing leading to a growing demand for more accurate measurement on their impact. From ordering a Domino’s using a pizza emoji to hashtag generated emojis promoting the latest Star Wars film, emojis certainly create noise with millennials, but do they deliver ROI? Read, learn and share away….!!
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This week in OMD FWD. The Super Bowl is all about the anticipation as advertisers can’t wait to tell their client’s big game story. We even had teasers of teasers this year. But for the Super Bowl’s 50th Anniversary what scored, and what just wasn’t worth the $5million price tag for a 30-second spot? Scroll down to find out more about the best and worst of the ad extravaganza. We’re pleased to say OMD clients’ Heinz, Pepsi and Doritos pulled it out the bag! Read, learn and share away….!!
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