Tag: ads

Hello and welcome to another weekly dose of FWD where recent studies have proven ‘Generation X’ are more addicted to Social Media than ‘Millennials’. This might come as a surprise to some of you, however, this demonstrates how the younger generation is moving away from traditional social platforms.

That said, Facebook is still the most popular network on our smartphones, followed by Instagram, Twitter and Pinterest according to Nielsen’s latest report. This, in turn, explains how Facebook had more conversations via mobile than desktop for the first time, particularly around Black Friday, with transactions growing by 55% year on year. This is a 10% increase on the same time in 2015.

In further developments, Facebook is now testing ads within their mobile messaging interface, which could be the start of something big if successful in both Australia and Thailand, watch this space!

 HEADLINES

• Facebook messenger begins testing ads
• Time Inc to acquire automated ad buying platform Adelphic Inc.
• Google took down 7bn ads in 2016, twice as many as in 2015

INSIGHTS

• GenX more addicted to Social Media than Millennials
• 2016 was the first year that Facebook saw more mobile than desktop conversions for the entire Holiday Season
• 79% of all web traffic in India comes from Mobile devices

COOL

• Denmark to appoint a digital ambassador to liaise with the leading tech companies
• Ford looks to make old vehicles more intelligent with Smart device plug-in
• Prepare to be able to feel everything you touch in virtual reality

DEEP READS

• Scientists worked out how to turn Hydrogen into metal.  This could revolutionise technology and space flight
• New tech lets you control your smartwatch with just your breath
• How Google’s artificial intelligence platform invented its own language to enable better, faster translations

As ever, share anything interesting you spot with #OMDFWD

This week’s OMD FWD looks even further into the future as we explore the exciting prospect of self-driving Uber cars, the growing opportunities for brands as smart home devices integrate into our lives and the pros and cons of some over-zealous ‘BS Detector’ plug-ins protecting us from the scourge of fake news. Do not fear, we haven’t looked past Christmas and have thrown in a few of the best Christmas ads so far. From Manning Gottlieb’s activation of John Lewis’ #BusterTheBoxer and Waitrose’s #HomeFor Christmas to Burberry, Macy’s and Tiffany’s, we are sure they will get you into the festive spirit.

HEADLINES

• Sky has launched its new mobile network “to shake up the mobile market”
• Google launches App Maker to make it easy for anybody to quickly develop basic apps
• The Sun teams up with the NSPCC to launch campaign to #BlockTheBullying

 INSIGHTS

• With over 6.3m voice assistants shipped in 2016, brands are creating are creating ‘skills’ for use via smart home devices, with 700 being added last week alone
• Spotify launches “Thanks, 2016. It’s been weird” campaign using localised listener data as the source of their creativity
• Selena Gomez is revealed as Instagram’s most popular celebrity in 2016

 COOL

• Get your late night doner kebab delivered by robot
• Uber launches AI lab in a move towards self-driving cars
• An app to read your mood and suggest the best food fit

 DEEP READS

• More like a long watch here is a creative review of all the 2016 Christmas ads
• The ‘golden ticket’ of effectiveness research, the IAB takes another look at the impact of online advertising on offline sales
• The focus on preventing fake news content grows, as technologist launches ‘BD Detector’ plug-in on Facebook and Twitter….and gets blocked

As ever, please tag and share anything you spot with #OMDFWD.

Getting someone to put down the remote control (or smartphone) and pay attention to TV adverts is harder than ever. In the digital age, viewers have limited attention spans, more distractions and countless ways to skip ads. A recent study has found that only 35% of the average paid TV break is actively viewed, instead 19% of people are channel surfing, 18% are looking at other devices and 13% are distracted by food, pets and the TV guide. As always, share what you find interesting with #OMDFWD

HEADLINES

• The owner of the Daily Mail rumoured to be considering a bid for Yahoo
• Hotel group Accor are buying OneFineStay, a high-end equivalent of AirBnB
• Facebook adding a section to their Mobile App dedicated solely to Video

INSIGHTS

• Mobile now 65% of all Digital Media time spent in the US
• Are as many people watching your TV ad as you think?
• Our Social Media posting habits are changing due to the increased number of Social Media apps we’re using 

COOL

• How to do a Mobile First creative execution properly.  Watch this Mobile First pop video on your phone
• Domino’s launches an app that lets you order your pizza with ‘zero clicks’
• Did you know you have a secret Facebook message inbox?

DEEP READS

• Companies raising millions to build bots
• The challenges that Publishers are facing with video content
• Unboxing experience of the HTC Vive that gives a really good idea of what a VR experience is actually going to be like

And finally….First there was Snapchat…prepare yourself for Rapchat…