Tag: Adidas

OMD FWD w/c 11th June

Hello and welcome to your weekly FWD.

Things are heating up this week – and not only on our thermostats – as the FIFA World Cup kicks off. Victory, defeat and stellar performances are sure to be the chat of the office (if you can pull yourself away from Love Island) – so get yourself acquainted early with The 13 Greatest World Cup Goals ever scored.

Following a deal with the Premier League, Amazon is getting serious about streaming live sports. It’s an opportunity to broadcast major events like the Premier League or the U.S. Open tennis championships that ‘will help Amazon prove to rights holders that it has the reach and the monetization credentials to contend with traditional broadcasters’. Also jumping on the bandwagon is Beats by Dr. Dre who have enlisted Guy Ritchie to direct a ‘mix-tape’ of athletes’ journeys. Your last bit of football fever could well come from the Adidas World Cup ad which is brimming to the roof with famous creators. Let the games begin.

HEADLINES

INSIGHTS

COOL

DEEP READS

As always, please share anything you find interesting using #OMDFWD


OMD FWD w/c 11th June

Hello and welcome to your weekly FWD.

Things are heating up this week – and not only on our thermostats – as the FIFA World Cup kicks off. Victory, defeat and stellar performances are sure to be the chat of the office (if you can pull yourself away from Love Island) – so get yourself acquainted early with The 13 Greatest World Cup Goals ever scored.

Following a deal with the Premier League, Amazon is getting serious about streaming live sports. It’s an opportunity to broadcast major events like the Premier League or the U.S. Open tennis championships that ‘will help Amazon prove to rights holders that it has the reach and the monetization credentials to contend with traditional broadcasters’. Also jumping on the bandwagon is Beats by Dr. Dre who have enlisted Guy Ritchie to direct a ‘mix-tape’ of athletes’ journeys. Your last bit of football fever could well come from the Adidas World Cup ad which is brimming to the roof with famous creators. Let the games begin.

HEADLINES

INSIGHTS

COOL

DEEP READS

As always, please share anything you find interesting using #OMDFWD


OMD FWD w/c April 10th

Hello and welcome to your weekly OMD FWD.  This week, Facebook are using AI to be more helpful, watch your favourite shows live on YouTube, Android eats Windows lunch, US teens can’t get enough of mobile video, we introduce you to the Metaverse and more…

HEADLINES

 INSIGHTS

COOL

DEEP READS

As always, please share anything you find interesting at #OMDFWD.


OMD FWD w/c March 27th

The season may have changed, but tech companies dominating the news certainly have not. This week sees fresh products from Facebook, a potential new revenue stream for Twitter, as well as custom sports gear from Adidas and a ‘Magic Calendar’ from Google.

HEADLINES

INSIGHTS

COOL

DEEP READS

As always, please share anything interesting you see via #OMDFWD.


Learnings from week one of the Olympics

Despite the worries and bad press surrounding these Olympic Games, thus far, the spirit of the Olympics is alive and well in Rio. The Americans are putting on quite the show, winning 75 medals, followed by China with 46 and Great Britain winning 41 so far, with more to come.

Once again marketers are rising to the occasion and creating ads worthy of Olympic gold, delivering some of the most impactful creative and sharable content we’ve seen. VIBE is our multi-channel storytelling engine for the Olympic which mines audience behavioral insights around specific topics, producing and deploying content based on these insights.

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Learnings from week one…

As the games progress, topics discussed have switched to sports and culture. Much of the conversations focused on Rio as a whole inclusive of the games, issues, and culture – while sports specifically only took off once the games started.Olympics

Although the IOC (The International Olympic Committee) and the USOC (United States Olympic Committee) have warned both athletes and non-sponsoring businesses against using Olympic trademarks on social media and in their content marketing campaigns, making it harder for brands to cash in on the Olympic theme, there are many brands who are doing it right and earning gold. Brands can benefit from their Olympic heritage, such as P&G with another Thank You, Mom commercial for the Rio 2016 Olympics which has over 21M YouTube views to date.

Sponsored or featured athletes can boost a brand’s image as well as shareability. The legend of Michael Phelps continued to grow in Rio as did his Under Armour, Rule Yourself creative, which has over 10M YouTube views. It is the most shared Olympic spot ever.

Sports themed brands like Nike, Adidas, Under Armour and Puma benefit from positive Olympic sentiment even if they’re not official sponsors. From designing uniforms to sponsoring athletes, sports brands are winning hearts all over the internet. Great creative, compelling stories and gold medal athletes help to build a brand.

We will be comparing pre-Olympic to during-Olympic consumer sentiment in our next update, so stay tuned. In the meantime, you can check out our daily infographics at vibesays.com or send us an email at [email protected].


OMD FWD w/c March 7th

A mobile and VR heavy OMD FWD this week! Paid search spend on mobile and tablet overtakes desktop in certain markets, Virtual Reality is being put to good use from curing the fear of heights to  raising money for Charity: Water and Apps prove to have higher conversion rates than mobile web or desktops. Share what you find interesting with #OMDFWD. 

HEADLINES

INSIGHTS

 COOL

DEEP READS

And, finally, if you find normal roller coasters boring…


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