Getting someone to put down the remote control (or smartphone) and pay attention to TV adverts is harder than ever. In the digital age, viewers have limited attention spans, more distractions and countless ways to skip ads. A recent study has found that only 35% of the average paid TV break is actively viewed, instead 19% of people are channel surfing, 18% are looking at other devices and 13% are distracted by food, pets and the TV guide. As always, share what you find interesting with #OMDFWD
- The owner of the Daily Mail rumoured to be considering a bid for Yahoo
- Hotel group Accor are buying OneFineStay, a high-end equivalent of AirBnB
- Facebook adding a section to their Mobile App dedicated solely to Video
- Mobile now 65% of all Digital Media time spent in the US
- Are as many people watching your TV ad as you think?
- Our Social Media posting habits are changing due to the increased number of Social Media apps we’re using
- How to do a Mobile First creative execution properly. Watch this Mobile First pop video on your phone
- Domino’s launches an app that lets you order your pizza with ‘zero clicks’
- Did you know you have a secret Facebook message inbox?
- Companies raising millions to build bots
- The challenges that Publishers are facing with video content
- Unboxing experience of the HTC Vive that gives a really good idea of what a VR experience is actually going to be like
And finally….First there was Snapchat…prepare yourself for Rapchat…