As published in Adweek 11/29/21
Written by Olivia Morley
An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as OMG) was promoted to president and chief operating officer of OmnicomGroup. The change is an indication that Simm might be next to lead Omnicom Group when the current CEO, 69-year-old John Wren, retires.
The leadership moves put a spotlight on media executives at a time when the holding company’s media networks are thriving and continuing to evolve after a massive strategy pivot that began in 2017. Now, with Florian Adamski at the helm of Omnicom Media Group and George Manas as CEO of OMD, more integration is on the horizon as the networks seek flexible solutions that clients can scale up or down quickly, depending on need.
Read more about the future at Omnicom here.