Media buyers have said they expect a slight improvement in the UK ad market slump in June, but trading conditions remain extremely tough due to the coronavirus pandemic.
Sources say that the decline may be around 45% or better, compared to the 50% drop that was seen in March and April when there was a strong lockdown in place.
Tim Pearson said: «Confidence is returning to the market and the recovery is under way in many sectors, but levels of caution and uncertainty remain high.»
«We are now seeing investment going back into June, some of it using deferred spends from April and May. Greater activation of paused spend in June will improve the outlook for H2 [the second half of the year].»
Find out more about the UK ad market predictions for June on Campaign here.