The role of first-party customer data in helping brands thrive in the post-cookie era
OMD EMEA
30 Julho 2021

OMD EMEA’s Nick Wright, Marketing Intelligence Senior Manager and Chanelle Harrigan, Data Senior Manager feature in WARC’s latest guide on the Future of Identity as they share guidance on how brands can collect and manage customer data.

 

Click here to read the full article, The role of first-party customer data in helping brands to thrive in the post-cookie era’ article, in which Nick and Chanelle discuss;

  • How brands should look to widen their digital footprint to collect first-party data, and find suitable data partners.
  • The current investment in identity solutions across the US and EU which is set to double between now and 2024 to $12.5bn.

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