The Retail Revolution continues

Earlier this year, OMD hosted its EMEA Retail Revolution launch event, which explored the ‘now & next’ of the retail sector.

Fast forward six months and the human, cultural and media evolution has been turbocharged .Changes that many of us have anticipated for years are now happening at breakneck speed.

What are the most effective ways for retail brands to deal with this unprecedented moment? It is simply to learn faster upon insights. Act faster than your competition, through the use of smart data and market signals to track when, how and if to target consumers.

Watch the video above or click here to play, and hear from our Digital Partner and one of our retail experts, Jack McLaren, on some of the insights we are tapping into, to help you reach your consumers faster, smarter and more successfully as we approach the Christmas retail period.

To support brands in the ‘now & next’, OMD recently developed the Fast Start Dashboard, a proprietary OMD tool to help our retail clients through this recovery period and beyond.

The Fast Start Dashboard consolidates data sources from across 40+ markets, to enable us to view the business and marketing ecosystem at a glance. The mix of epidemiological, behavioural, media consumption, location and media pricing data provides our teams and our clients with a constantly updated foundation for decision-making in an ever-evolving landscape including:

Global market signals allow for cross-market comparison of key economic, epidemiological and media intelligence.

Market intelligence provides deeper insights into specific market signals, sentiment tracking and brand performance.

Media supply chain delivers actual and forecasted investment as well as inflation by month, by market and by media type

If you are interested in discussing how the Fast Start Dashboard can help you recover faster than your competitors, please contact marketingemea@omd.com. 

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