OMD Spain has appointed Sofía Sendagorta into the role of Performance Director.
Sofía, who has more than 6 years of experience in the sector, will share her vision and strategic digital advice on performance. After graduating in Business Administration and Management from IE University, and with experience at Performics and TripAdvisor, Sofía joins an exciting environment at OMD and will have a focus on digital performance consulting.
In Sofía’s words: “I’m joining a great team and I am very excited to be able to contribute my expertise in performance. I’m passionate about being able to help clients generate business results by creating personalised connections and in a measurable way”.
Cristina Barranco, Managing Director of OMD Spain says, “2020 has been a challenging year in many ways and specifically in the digital environment. We need the best talent to face the year ahead. In this sense, we are happy to have Sofía’s knowledge and attitude to promote and consolidate OMD as one of the best agencies in performance services”.
Alicia Sampayo, Digital Business Director of the company says, “with the incorporation of Sofia we will strengthen the digital team and respond to two fundamental pillars: cross channel vision and contribution of value to the client. I am delighted to start this new stage”.