Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
OMD USA
25 febrero 2022

Originally published on February 23, 2022 by Michael Burgi on Digiday.

Omnicom Media Group’s Annalect unit and Affinity Solutions have struck a partnership that lets the data and analytics unit managing Omnicom’s Omni operating and orchestration system/platform access Affinity’s massive warehouse of data solutions fueled by credit- and debit-card usage information.

The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and analyzes near-real time credit- and debit card purchase information from about 90 million consumers through 3,000 banks — directly into its platform in a bid to more effectively measure outcomes for Omnicom clients. Annalect essentially manages and operates Omni’s operating system, which includes a database of 250 million consumers.

“The reason for this partnership for us is really about better outcomes that are core to how we think about the Omni platform, which we built to provide better outcomes for our clients.” - Clarissa Season, Global Chief Experience Officer, Annalect

To read more about this new partnership click HERE.

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