OMD’S DANIELLE ATANDA ON REACHING GEN Z
OMD USA
28 Giugno 2021

As published by AdAge on 6/28/21

Written by Ethan Jakob Craft

Convincing Gen Z to explore joining the U.S. Army may sound like a hard sell, but Danielle Atanda knows how to problem-solve. “While Gen Z definitely has an awareness of the Army, there is very little knowledge on the breadth and the depth of the Army,” says Atanda, managing director of the branch’s creative account at OMD. Her goal has been to drive awareness about the possibilities that enlisting offers: “There is something that fits everyone,” she says.

To continue AdAge’s interview with Danielle, click here.

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