Shanghai | 4 February 2021 – AliExpress, the global online retail marketplace that is part of Alibaba Group, has appointed OMD as their global media agency for 2021. The appointment, which was won with OMD Shanghai leading the pitch, will see the Omnicom Media Group-owned network manage the media planning and buying duties for the full portfolio of AliExpress products in key international markets, including Spain, Brazil, Poland, South Korea and Saudi Arabia.
OMD won the account by displaying an innovative approach that is backed by in-depth market, consumer and media understanding to deliver business results through data-led expertise. Tasked with supporting AliExpress’ global growth, the assignment will see specialised teams based in key markets, in addition to a central team managing the business from a global hub in Shanghai.
“We were impressed with OMD’s strategic capabilities and rigorous planning process that they were able to weave into their creative media solutions,” said Christina Lu, Head of Marketing for AliExpress. “I am confident this partnership will help us to continue delivering meaningful experiences to our customers in the global markets we serve,” she added.
“This appointment is a testament to OMD’s strategic approach, which is grounded in agility, flexibility and the ability to leverage the best of our capabilities to drive innovative and impactful communications for the client,” said Connie Chan, CEO of OMD China. “We are humbled by this appointment and we look forward to partnering AliExpress on their continued growth” she added.