OMD strengthens Sydney leadership team with expanded Head of Group structure
OMD Australia
11 July 2022

OMD Sydney has today announced changes to its leadership team, adding a ‘Head of Group’ layer across its entire client base.  


The changes will deliver greater executive leadership and capability across OMD Sydney’s clients and will support the sustained growth the agency has built up over many years.  


The Sydney leadership team will consist of six newly appointed ‘Heads of Group’ who will lead the Business Director community and their teams. 


In line with OMD’s commitment to invest in its people, five of the appointed ‘Heads of Group’ have been elevated into their roles from within, providing professional growth for many across the agency.  


Kim Hamilton, Managing Director, OMD Sydney says of the appointments; “We are thrilled to have so many brilliant OMDers who have been recognised for their outstanding contribution to our business. Expanding the ‘Head of Group’ structure across our entire client base strengthens our strategic leadership capability to deliver best in class partnerships for our clients.”  


The sixth member to join Sydney’s ‘Head of Group’ structure is Rob Maddison, who commenced July 4. Joining from Google, Maddison will further bolster capability within the well-regarded leadership team.    


Maddison says of his appointment; “I’m excited to be joining such a strong leadership team, bringing my experience from client-side into the agency. The culture and values that OMD embodies align perfectly for me, and I look forward to contributing to that, for our people and clients.” 


Laura Nice, co-CEO, OMD Australia adds; “We welcome Rob into the OMD family and look forward to seeing the impact our expanded ‘Heads of Group’ structure will deliver for our Sydney office. Having such a strong leadership team working alongside the OMD Executive team will help deliver our evolved Performance with Integrity ambition to drive partnerships of value, sustainable ways of working and purpose for both our people and our partners.”  


All appointments are effective immediately with the ‘Head of Group’ team reporting into OMD Sydney’s Managing Director, Kim Hamilton and General Manager, Amanda Watts. The team will come together in person when OMD Sydney opens the doors of its new South Eveleigh office location today, Monday, 11th July.  

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