While Italy is taking the first steps into Phase 2 of the coronavirus pandemic, China has entered the heart of what we call the “new normality”.

Valentina Salice (Head of Business Development), Luca Centurioni (Strategic Director), Antonio Montesano (Head of Digital) at OMD Italy had a video chat with Kevin Mann (General Manager for New Business Development and Marketing) and Mimi Lu (Head of Strategy) at OMD Shanghai to share some key points and insights about what ‘new normal’ means for people, brands and communication.

TikTok, AliBaba, WeChat: from one service platform to an evolving ecosystem. They are adapting to the new consumer life. The COVID-19 emergency has accelerated the process of evolving digital platforms. TikTok moves away from a simple perspective of vertical entertainment to become a life service platform, that also fulfils purchasing needs as well as providing educational information.