Omnicom agency tops COMvergence 2019 New Business Barometer, scoring top slot trifecta across industry rankings
Talent, technology and process drive growth and retention, earning OMD’s second consecutive Global Agency of the Year title
OMD had the best net new business performance of any global media network in 2019 as reported today by COMvergence, the international independent research company.
In the COMvergence Media Agency New Business Barometer report released today, OMD tops the ranking with $2.02b in net new business values.
The agency also led the industry in retention, successfully defending more than $1.2b in business that had been in play in 2019 – approximately a half billion more than its closest competitor.
The COMvergence New Business Barometer completes a trifecta of first place net new business rankings for OMD in 2019, following reports from global consultancy R3 and media agency research company RECMA published earlier this year. Today’s report also bookends the agency’s first place ranking in COMvergence’ s 2019 Global Media Agency Rankings and Billings report published in December, which showed the agency leading the industry with billings of $19.6B ($1.7b more than second ranked agency); and with a growth rate of +6.1% that dramatically outpaced the industry’s flat 0.6% growth rate.
The New Business Barometer report drops as OMD was named Global Media Agency of the Year for the second consecutive year by Adweek, a leading advertising industry publication. The accolade marks the sixth time that OMD has been named Adweek Global Media Agency of the year since 2010. Profiling the agency in its February 24th issue, Adweek credits OMD for sustaining the stunning 2018 comeback that earned it the Global Media Agency of the Year title last year; and for leveraging that momentum to support the continuing investments in talent, technology and process that would make winning a repeatable process in 2019, and into the new decade.
Commenting on the collective affirmation of OMD’s industry leading performance in 2019, OMD Worldwide CEO Florian Adamski said, “OMD is starting the new decade with greater-than-ever capacity and commitment to delivering better decisions, better ideas and better outcomes – faster – for our clients all around the world.”
OMD EMEA CEO, Guy Marks, added; “We started on a journey to redefine OMD two years ago. To see continued success is testament to the fact that the platform, process and people we have put in place to deliver on our promise of ‘better decisions, faster’, is working. 2018 was about launching our new proposition, 2019 was about landing it and ensuring success. 2020 is about continuing the development of our offering, addressing client needs and challenges, particularly around fluid operating models and increased automation, ensuring we are the right partner for them both today and for the future.”
To download the full New Business Barometer report, contact COMvergence for details.