The winners of the World Media Awards were announced last night at a ceremony in London which saw OMD Germany crowned the winner in the ‘Brand & Media Owner Partnership’ category.

OMD Germany’s campaign ‘A(I)ttack of the killer tomatoes’ for client REWE, was applauded by judges, with them commenting, “We were really excited by this winner. They had found an area of media that was really ripe for innovation, and they used AI in a fresh, new way that excited us, scared us, and really got all the judges talking. It was a unanimous decision in the end, and well deserved.”

‘A(I)ttack of the killer tomatoes’ has been impressing judges across the board this year, also scooping Gold at Festival of Media Global, and Silver at the Internationalist Media Awards.

The World Media Awards recognises case studies that demonstrate the breadth of creative thinking across storytelling and media amplification, including use of emerging media channels and inspiring examples of how to engage with international, influential audiences. For the full list of winners, click here.