OMD FWD: 5th May 2022
OMD EMEA
5 May 2022

In this week’s FWD, we are diving into Meta’s future plans that CEO, Mark Zuckerberg, discussed during Meta’s recent quarterly earnings call. Despite the company missing its earnings per share goal, Zuckerberg showed optimism regarding Meta’s future in Reels, the launch of Horizon, and the Metaverse.

Meta plans to capitalise on the increasing popularity of video content by enhancing AI recommendations through Reels, which was launched globally in February 2022 to rival TikTok. Zuckerberg said, “Reels already makes up more than 20% of the time that people spend on Instagram. Video overall makes up 50% of the time that people spend on Facebook, and Reels is growing quickly there as well”.

Zuckerberg also shared Meta’s plans to launch a new social media platform (Horizon) later this year, he said “Horizon will make it easy for people to step into metaverse experience from a lot more platforms, even without needing a headset”.

News:

  • Snapchat reveals its latest technology, Pixy, a flying pocket-sized camera that operates without controllers and content downloads to the user’s Memories.
  • Netflix introduces new animated kids series ‘Battle Kitty’ which stretches the limits of interactive tech and shows the potential of interactive shows.

Startup:

  • BarkBox is a customisable subscription box which includes toys and treats for dogs. The boxes, via doorstep delivery, are tailored to your dog’s size and preference.

Insights:

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