OMD FWD: 3rd June 2021
3 June 2021

In case you missed all the controversy over the new WhatsApp privacy policy – that if users hadn’t accepted the new policy by May 15th, then they were to lose all functionality of the app. Turns out that didn’t happen… click here to find out why and for the latest update from WhatsApp.



  • Express yourself with emojis ? Twitter is continuing to work on its new icons for the release of emoji-style reaction buttons. The four options will include ‘cheer’, ‘hmm’, ‘sad’ and ‘haha’.
  • Now you can hide your Likes ❤️ FB and Insta have released an opt-in experience that hides likes. This allows users to disable seeing likes on posts, with an option to hide their own.


  • New specs from Snap Inc.As we shared in the last FWD, Snap Inc. has revealed the fourth version of Snap Spectacles. The glasses connect to Snapchat’s AR lenses and Lens Studio – designed to increase appeal for creators. The glasses are not for sale yet, but creators can sign-up to request a pair.


  • The future of search is visual. For Gen Z users on Pinterest, the number of searches have increased by 31% by YoY.
  • The latest Community Standards Enforcement Report by Facebook reveals that content actioned on Bullying and Harrassment rose by 39% to 8.9m from Q4 2020 to Q1 2021.
  • Did you know that 23% of Reddit users are dads? The platform shared insights into the evolving Father’s Day discussion in the app.
  • 74% of SMBs that are using personalised ads reported that these advertisements were important to the success of their businesses.

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