OMD FWD: 3rd December 2020
OMD EMEA
3 December 2020

After a complicated year of being physically distant but emotionally closer, the festive season is officially in full swing. Check out how Facebook is getting into the spirit of togetherness with brand new fundraising and community assistance tools. Read more about the ‘Season of Giving’ initiative here.

 

The good vibes don’t stop there – scroll down to discover what Google and Instagram did to spread holiday cheer and how a French startup is helping to strengthen friendships.

 

News:

  • Have you seen these pie charts? 😋 Google and Instagram got creative this Thanksgiving! The platforms decided to share search insights around some of the most popular foods for the holiday.
  • Facebook will help stop scammers 🛍️ The Better Business Bureau partnership will help deal with issues on how to avoid those pesky scams, as Facebook dive deeper into the e-Commerce world.

 

Start-up:

  • Friendship is being re-invented 💞 Yubo is a growing social media start-up, based in France, which aims to re-invent online friendships around the world. Tailored teenage and adult communities ensure users get the best possible experience.

     

Insights:

  • Following the announcement of its partnership with Amazon, Blackberry stock was up 35% at the opening bell on the New York Stock Exchange.
  • According to data from Spotify, Puerto Rican rapper Bad Bunny claims the top spot with more than 8.3 billion streams this year.
  • Amazon says it just had its “biggest holiday season” to date with an increase of 60% over last year during Black Friday and Cyber Monday.

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