OMD FWD: 30th April 2020
OMD EMEA
30 April 2020

Want to master the art of working from home? The Verge released an online guide which is a one-stop-shop that shares some great tips and tricks to help you adjust to your ‘new normal’.

One thing that has almost stopped spreading is misinformation about coronavirus. WhatsApp reported a 70% decrease in messages containing false COVID-19 news. The “info-demic” may have reached the peak, but certain messages are still floating around on the app.

 

News:

  • Facebook brings images to life 📸 Want your ‘Stories’ to pop? Introducing the new ‘Animate’ feature which will allow users to add motion to stills, making content more eye-catching and engaging.
  • Get ready for the #MonthOfGood 💕 Looking to spread kindness? Instagram announced an initiative celebrating the generosity of Ramadan. Get involved by using #MonthOfGood.
  • Brands give back on TikTok 👛TikTok has partnered with your favourite brands to bring users unique offers. From bouquet deliveries to online therapy sessions, this app has your back.
  • It’s time to tip on Spotify! 💸 The music streaming platform now allows people to tip artists and donate money to charity. This will help those in the music industry that have felt the COVID-19 hit.

 

Insights:

  • The video conferencing app, Zoom, has been downloaded a record-breaking 20 times more than its 2019 Q4 weekly average.
  • Facebook is rolling out a new feature called Messenger Rooms which allows up to 50 people join a virtual hangout.
  • The controversial 5G data will run at around 10 gigabytes per second, which is twenty times faster than its predecessor 4G.
  • A new report from Guggenheim Securities says Disney+ will have 226 million worldwide subscribers by the end of the fiscal year 2024.

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