OMD FWD: 26th May
14 June 2022

This week’s FWD features TikTok’s announcement of ‘TikTok LIVE’, a subscription-based service allowing creators to increase their earnings whilst still growing their community. The service provides the opportunity for engaged communities to thank their favourite creators on a regular basis with subscriber perks including subscriber badges, custom emotes, and subscriber-only chat.

TikTok LIVE allows creators to inspire, entertain and connect with engaged communities in real-time and will initially be available to invite-only creators this month and then will become available globally over the coming months.


  • Instagram’s first brand refresh in over five years embraces “squircles” by introducing an illuminated gradient and logo-inspired brand typeface.
  • eBay has been announced as this year’s Love Island sponsor, as a result of stainability concerns following the previous promotion of fast fashion.


  • Hudl offers digital analytic tools to evaluate an athlete’s performance via video. Coaches and athletes at various levels, from professionals to high schoolers, can use Hudl.


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