OMD FWD: 25th February 2021
25 February 2021

Two social network giants have been making big changes lately. This week Facebook reversed the ban on news pages in Australia following recent conversations with the Australian government – click here for our views on the story. WhatsApp has also announced that users that don’t accept the new privacy policy will lose access to messages in mid-May.

Scroll down to discover the latest Facebook and TikTok updates, as well as a start-up sending robots to deliver beer all over New York.


  • FB climate change content ? The Climate Science Information Center is expanding its reach with alerts. The aim is to educate users about the impact of climate change and need for action.
  • TikTok x UFC partnership newsThe brand new partnership will see a range of exclusive live-stream content such as behind-the-scenes footage and engagement with UFC athletes.


  • Beer made more accessible ? TapRm is a new-age distributor and e-comm platform that “enables beer brands to reach consumers whenever and wherever.” The start-up connects beer brands to bars, supermarkets and restaurants in New York and uses autonomous robots for beer delivery.


  • Snapchat users are worth a lot of money. A recent study shows that Snapchatters hold a whopping $4.4 trillion in global spending power.
  • Twitter is a place where users openly talk about mental health. The Twitter Trends Report shows a 250% increase in conversations around grief.
  • Think with Google found that 83% of US adults have changed how they get their food and what they eat over the course of the pandemic.

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