OMD FWD: 22nd April 2021
OMD EMEA
22 April 2021

Everyone in the industry is still talking about audio! As we mentioned in last week’s FWD, Clubhouse is growing fast. Now Facebook is starting to roll out Clubhouse-inspired audio features, including Live Audio Rooms. Reddit has also officially announced ‘Reddit Talk’, providing another way for users to interact with subreddits.

 

News:

Start-up:

  • Healthcare made modern ☁️ PointClickCare is changing the senior care game! The start-up is harnessing cloud-based solutions for health care management to connect patient care, services and financial operations.

Insights:

  • Swipe up to buy! Cloud service, Animoto, found that 40% of consumers made more purchases from ads on social media YOY.
  • Opportunity knocks! Facebook insights show that of those celebrating Ramadan in the UK, 62% say they’re not being served brand ads well…yet.
  • Google has announced its biggest update to Google Earth in years: the ability to view the past 37 years of our planet in a new feature called ‘Timelapse’.

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